Digital Marketing Supervisor: Paid Search & Paid Social

About the role

The Digital Marketing Supervisor is responsible for overseeing the paid search and paid social campaigns to achieve business goals. This role requires strong leadership skills and an understanding of digital marketing strategies.

Responsibilities

• Oversee and manage paid search and paid social campaigns to optimize performance and meet business objectives.
• Collaborate with cross-functional teams including SEO, content marketing, and analytics to align campaign strategies.
• Develop and implement digital marketing strategies that drive traffic and conversions.
• Monitor and analyze campaign performance using data-driven insights to make informed decisions.
• Stay updated with the latest trends in digital marketing and technology to ensure campaigns are innovative and effective.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in digital marketing, with at least 3 years in a supervisory role.
• Proven track record of successful campaign management and optimization.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent communication and interpersonal skills to work effectively with cross-functional teams.
• Experience with Google Ads, Facebook Ads, and other major digital advertising platforms.

Qualifications

• Proficiency in Microsoft Office Suite, particularly Excel for data analysis.
• Knowledge of SEO best practices and how they impact paid search campaigns.
• Experience with Google Analytics and other web analytics tools.
• Ability to manage multiple projects simultaneously and meet deadlines.

Skills

• Strategic thinking and problem-solving skills.
• Leadership and team management skills.
• Attention to detail and ability to handle multiple tasks efficiently.
• Strong organizational and time management skills.

Benefits

• Competitive salary commensurate with experience.
• Flexible work schedule with remote options available.
• Health insurance coverage.
• Professional development opportunities.
• Employee recognition programs.

Pay

Salary is competitive and commensurate with experience.

Schedule

Flexible work schedule with the option to work remotely.