Digital Marketing Sr Specialist

Job Summary

The Digital Marketing Sr Specialist at ZimVie is responsible for planning, executing, and optimizing digital marketing strategies to drive brand awareness, lead generation, customer engagement, and revenue growth.

Principal Duties And Responsibilities

• Create, publish, and manage marketing campaigns using HubSpot, including email marketing, workflows, lead nurturing, landing pages, forms, and marketing automation.
• Build, schedule, and publish digital content and campaigns across multiple online platforms while ensuring brand consistency.
• Manage the organization's content calendar and coordinate campaign launches with internal teams.
• Maintain marketing automation platforms and analyze campaign performance to improve ROI.
• Present campaign performance reports to different audiences Monthly/Quarterly.
• Analyze campaign data and recommend optimizations to improve engagement, conversion rates, lead quality, and return on investment.
• Create and optimize landing pages, calls-to-action (CTAs), and lead capture forms to increase conversions.
• Manage customer relationship management (CRM) data within HubSpot to ensure accurate lead tracking and reporting.
• Collaborate with sales teams to support lead generation initiatives and improve marketing-to-sales conversion processes.
• Produce regular reports on campaign performance, marketing metrics, and recommendations for continuous improvement.
• Stay current with emerging digital marketing trends, technologies, and best practices.
• Ensure all marketing communications comply with company branding standards and applicable privacy regulations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2–5 years of experience in digital marketing or marketing automation.
• Hands-on experience using HubSpot Marketing Hub, CRM, and Salesforce.
• Knowledge of SEO, SEM, email marketing, content marketing, and social media marketing.
• Experience with Google Analytics, Google Ads, and social media advertising platforms.
• Strong analytical and reporting skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Required Skills

• HubSpot Marketing Hub
• Marketing Automation
• CRM Management
• Email Marketing
• Campaign Publishing and Management
• Digital Advertising
• SEO/SEM
• Google Analytics
• Social Media Marketing
• Content Management Systems (CMS)
• A/B Testing
• Marketing Analytics
• Data Analysis
• Microsoft Office Suite