Digital Marketing Specialist - SEO

Responsibilities

• Execute and optimize SEO initiatives that improve organic visibility, qualified traffic, and lead generation.
• Conduct keyword, topic, competitor, and search intent research to identify optimization opportunities.
• Optimize websites for traditional search engines as well as AI-powered search experiences through Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), entity optimization, and structured content strategies.
• Perform technical SEO audits and recommend improvements related to crawlability, indexing, Core Web Vitals, structured data, internal linking, and site architecture while supporting implementation efforts.
• Partner with web development teams to implement technical SEO recommendations and validate results.
• Optimize internal linking, site structure, and taxonomy to improve discoverability and user experience.
• Collaborate with content marketing to create search-first content aligned with user intent, topical authority, semantic search, and marketing objectives.
• Stay informed on Google algorithm updates, AI search developments, and SEO best practices while recommending optimization opportunities.
• Monitor SEO performance using GA4, Google Search Console, Looker Studio, and SEO platforms, providing regular reporting and actionable insights.
• Leverage AI tools and automation to improve keyword research, content optimization, technical analysis, reporting, and workflow efficiency.
• Stay current with evolving search technologies and AI-powered search platforms while analyzing SEO performance, identifying optimization opportunities, and supporting ongoing testing to improve search visibility and user engagement.

Qualifications

• Bachelor’s Degree
• 2+ years of experience in SEO, including technical SEO, content optimization, and performance analysis.
• Experience using Google Search Console, GA4, and SEO tools to identify optimization opportunities.
• Experience using AI tools to improve SEO workflows, content development, research, or analysis.
• The ability to execute and continuously improve SEO initiatives through keyword research, content optimization, technical SEO, and data-driven recommendations that improve organic performance.
• The ability to identify and resolve technical SEO issues related to crawling, indexing, structured data, Core Web Vitals, site architecture, and page experience.
• The ability to optimize digital content for search intent, semantic relevance, topical authority, and user experience to improve organic visibility and engagement.
• The ability to understand and apply insights about a specific group of consumers or businesses that Relias aims to reach with its products and solutions.
• Experience with enterprise SEO platforms such as Semrush, Ahrefs, Screaming Frog, BrightEdge, or similar.
• Familiarity with schema markup and structured data.
• Familiarity with optimizing content for AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
• Familiarity with HTML, CSS, JavaScript, and CMS platforms.
• Experience using AI tools such as ChatGPT, Microsoft Copilot, Claude, or Gemini for SEO workflows.
• Experience in healthcare, education, SaaS, or another regulated industry.