Digital Marketing Specialist - On site in Laramie, Wyoming

Pay

Starting Pay Range: $27.37 per hour, dependent on experience.

Benefits

Benefits are provided.

Location

Laramie, Wyoming (on‑site; not a remote position).

Employment Details

Full‑time, non‑exempt position.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across email, website, social media, paid advertising, and digital banking platforms to support organizational goals.
• Manage digital advertising including Google Ads, Meta advertising, StackAdapt, display advertising, and other paid media initiatives while monitoring budgets and campaign performance.
• Create, schedule, and manage email marketing campaigns, automated member communications, onboarding journeys, and trigger campaigns.
• Maintain website content, landing pages, forms, and digital member experiences, ensuring content remains accurate, current, and user‑friendly.
• Coordinate social media scheduling, publishing, monitoring, and community engagement while collaborating on content development and campaign execution.
• Support digital marketing platforms such as Banno, SavvyMoney, Geezeo, MeridianLink, Marquis, XbyK, Formstack, and other marketing technologies.
• Monitor campaign performance, website analytics, SEO, and digital metrics; provide reporting and recommendations for continuous improvement.
• Collaborate with internal teams to execute integrated marketing campaigns that support products, services, community initiatives, and organizational priorities.
• Assist with copywriting, proofreading, and digital content development to ensure brand consistency and member‑friendly messaging.
• Stay current on digital marketing trends, emerging technologies, and industry best practices to identify opportunities for innovation and growth.
• Perform other duties as assigned or required.

Knowledge, Skills, and Abilities

• Strong understanding of digital marketing strategies and online marketing platforms.
• Experience with digital advertising platforms including Google Ads and Meta Business Suite.
• Knowledge of email marketing platforms, marketing automation, and customer journey development.
• Familiarity with website content management systems, SEO best practices, and user experience principles.
• Strong analytical skills with the ability to interpret campaign performance and make data‑driven recommendations.
• Excellent written communication, proofreading, and copywriting skills.
• Strong organizational and project management abilities with exceptional attention to detail.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Ability to work independently while collaborating effectively with cross‑functional teams.
• Proficiency in Microsoft Office and marketing technology platforms.
• Occasional travel to branch locations throughout Wyoming may be required.

Minimum Qualifications

• Associate’s or Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Advertising, or a related field (preferred).
• 2+ years of experience in digital marketing, marketing automation, email marketing, advertising, communications, or a related field (preferred).
• Experience managing digital advertising campaigns, email marketing platforms, website content, or social media (preferred).
• Experience analyzing campaign performance and marketing analytics (preferred).

Success in This Role

• Develops digital campaigns that increase awareness, engagement, and member growth.
• Uses data and analytics to continuously improve campaign performance.
• Creates seamless digital experiences across all member touchpoints.
• Maintains a consistent and engaging digital presence that reflects UniWyo’s brand.
• Collaborates effectively across departments to execute integrated marketing initiatives.
• Leverages technology and automation to improve efficiency and member communication.
• Ensures every digital interaction supports UniWyo’s purpose of Bettering People’s Lives.

Additional Requirements

• May be required to lift and/or carry heavy, bulky supplies, materials, or other items weighing up to 50 pounds.
• May be exposed to potential physical harm and infectious diseases.
• May be required to work outside the traditional work schedule.
• Frequent travel may be required.