Digital Marketing Specialist - International Cooperating Ministries

About the Role

The Digital Marketing Specialist is a member of the Ministry Advancement department within the Marketing Team, working to expand ICM's online presence, strengthen audience engagement, and increase regular and recurring giving. With a full-funnel approach to digital marketing, this role leverages analytics, digital strategy, paid media, platform management, and content creation to guide audiences from awareness to donor commitment.

Responsibilities

• Manage ICM's presence across social media and other digital platforms, including content publishing, audience engagement, and platform best practices.
• Create, edit, and repurpose content for social media, advertising, and other digital marketing initiatives.
• Monitor platform trends and emerging opportunities to strengthen digital reach, engagement, and campaign performance.
• Support, execute, and optimize digital advertising campaigns across Meta Ads Manager, Google Ad Grant, Google Ads, and other platforms.
• Manage audience targeting, budget allocation, performance monitoring, and campaign optimization.
• Collaborate with vendors and internal stakeholders to maximize campaign effectiveness and return on investment.
• Monitor and analyze performance across website, social media, paid advertising, and other digital channels.
• Develop reports and dashboards that provide actionable insights, trends, and recommendations.
• Identify opportunities to improve audience growth, engagement, conversion, and overall digital performance.

Qualifications

• A follower of Jesus Christ with a servant heart for missions and nurturing believers.
• Passion for the Word of God and provision of the Word for every people group.
• Bachelor's Degree in Marketing, Communications, Business, or related field preferred; equivalent experience may be considered.
• 3+ years of experience in digital marketing, communications, public relations, advertising, or a related field.
• Experience analyzing digital performance data and translating insights into actionable recommendations.
• Proficiency with digital marketing platforms and analytics tools, including Google Analytics, Meta Business Suite, Meta Ads Manager, Google Ads, HootSuite or similar platforms.
• Experience supporting and optimizing paid digital advertising campaigns.
• Strong copywriting, content development, and communication skills with the ability to create compelling, mission-aligned messaging.
• Knowledge of social media platforms, digital marketing best practices, audience development, and online engagement strategies.
• Self-motivated with the ability to work independently and as an effective member of a team.
• Flexibility with the ability to work well under pressure and consistently meet deadlines.
• Strong time management, organizational skills, and attention to detail.

Skills

• Digital platform management
• Content creation and editing
• Digital advertising campaign management
• Data analysis and reporting
• Copywriting and communication
• Social media strategy and engagement

This position may involve both domestic and international travel up to 25% per calendar year. This is a largely sedentary role that occasionally requires standing, walking, and the ability to lift and/or move objects up to 20 pounds regularly and up to 40 pounds on occasion.