Digital Marketing Specialist, Display Ads

About the role

The Display team is one of the key channels in Etsy's paid marketing portfolio, and one of the highest-leverage seats on the Demand Generation team. We're seeking someone early in their career who is driven, high-aptitude, and on a steep upward trajectory to take real ownership of the Display program from day one, setting long-term vision while executing the daily optimizations that drive performance.

Responsibilities

• Campaign Build & Execution: Build, launch, and QA campaigns, including creative tracking, catalog updates, audience implementation, and pixel/tag checks.
• Feed & Catalog Management: Oversee and optimize large-scale product feeds and their DPA ad campaigns through automated ad solutions.
• Bid & Budget Optimization: Implement bid and budget optimizations to maximize performance within a fixed efficiency constraint.
• Performance Monitoring: Monitor real-time performance dashboards, flag anomalies, log fixes with the broader team, and share platform-level reporting summaries.
• Platform Hygiene: Maintain platform hygiene through UTMs, naming conventions, and block-lists, documenting every change for auditability.
• Continuous Improvement: Contribute to broader team improvements by logging lessons learned and proposing ways to increase efficiency and scalability.
• Cross-Functional Collaboration: Collaborate with cross-functional partners across product and engineering, data analytics, and strategic finance to shape the vision and roadmap for Etsy's display ads program.

Requirements

2 to 4 years of proven success leading all aspects of large-scale digital ad campaigns (GDN, DV360, or MSAN preferred) against specific goals. We are looking for a strong foundation and high growth potential, not a long tenure running the same channel.

Hands-on experience with display ad platforms (e.g. Google Ads, Microsoft Ads) and/or feed-based marketing channels; search experience (Google or Microsoft) is a strong adjacent fit.

Fluency in the fundamentals (CPC, CPM, ROAS) expected.

Ownership Mentality: You will act as the "CEO" of the Display program, owning it end to end and balancing long-term vision with short-term optimizations. Strong critical thinking paired with a bias toward action to navigate a constantly evolving landscape.

Extreme Attention to Detail: You take pride in precision and double-checking your work, because a small error can have an outsized impact on a campaign or channel.

Strong Analytical Drive: Comfort getting into the data yourself, including entry-level SQL, sophisticated attribution models (multi-touch, LTV, frequency), and major analytics platforms (Google Analytics, Looker, Tableau).

Fluency with AI tools (e.g. Claude, Cursor) to accelerate analysis and code, with the judgment to QA the output.

Technical & Platform Depth: Experience with product catalogs of 1M+ SKUs and identifying high-impact feed optimizations, plus marketing technology platforms such as MMPs (e.g. AppsFlyer, Branch) and CDPs (e.g. Segment, LiveRamp).

Collaborative Communicator: Ability to communicate operational realities, timelines, and technical requirements to cross-functional partners clearly and proactively, while juggling multiple requests to hit campaign launch deadlines.

Scrub & Curious: A proactive, fast learner who isn't afraid to click around a new platform or dig into documentation to solve a problem. Process-driven and constantly looking to minimize waste and address inefficiencies.

Qualifications

2 to 4 years of proven success leading all aspects of large-scale digital ad campaigns (GDN, DV360, or MSAN preferred) against specific goals. We are looking for a strong foundation and high growth potential, not a long tenure running the same channel.

Hands-on experience with display ad platforms (e.g. Google Ads, Microsoft Ads) and/or feed-based marketing channels; search experience (Google or Microsoft) is a strong adjacent fit.

Fluency in the fundamentals (CPC, CPM, ROAS) expected.

Ownership Mentality: You will act as the "CEO" of the Display program, owning it end to end and balancing long-term vision with short-term optimizations. Strong critical thinking paired with a bias toward action to navigate a constantly evolving landscape.

Extreme Attention to Detail: You take pride in precision and double-checking your work, because a small error can have an outsized impact on a campaign or channel.

Strong Analytical Drive: Comfort getting into the data yourself, including entry-level SQL, sophisticated attribution models (multi-touch, LTV, frequency), and major analytics platforms (Google Analytics, Looker, Tableau).

Fluency with AI tools (e.g. Claude, Cursor) to accelerate analysis and code, with the judgment to QA the output.

Technical & Platform Depth: Experience with product catalogs of 1M+ SKUs and identifying high-impact feed optimizations, plus marketing technology platforms such as MMPs (e.g. AppsFlyer, Branch) and CDPs (e.g. Segment, LiveRamp).

Collaborative Communicator: Ability to communicate operational realities, timelines, and technical requirements to cross-functional partners clearly and proactively, while juggling multiple requests to hit campaign launch deadlines.

Scrub & Curious: A proactive, fast learner who isn't afraid to click around a new platform or dig into documentation to solve a problem. Process-driven and constantly looking to minimize waste and address inefficiencies.