Digital Marketing Specialist

Email Marketing & Lifecycle Management

• Develop and manage email marketing programs across the customer lifecycle:
• Lead nurturing (new inquiries and inbound leads)
• Customer onboarding and retention
• Re-engagement campaigns
• Create and maintain audience segmentation (military, law enforcement, commercial, distributors)
• Create automated workflows aligned with sales goals and customer behavior
• Monitor, analyze, and optimize performance (open rates, CTR, engagement, conversions)

Social Media Strategy & Engagement

• Support and augment existing social media strategy with a focus on engagement and relationship-building
• Actively engage with distributor, partner, and end-user content to strengthen digital relationships
• Identify opportunities to amplify real-world product usage, field applications, and partner activity
• Collaborate with Creative to ensure alignment with brand voice, visual standards, and messaging
• Help evolve social media into a two-way communication channel that reinforces credibility and trust within core markets

Company Communications & Press Support

• Track company milestones, product developments, contract wins, and key announcements
• Translate internal updates into structured external communications
• Develop and maintain a press release cadence and editorial calendar
• Draft and coordinate press releases in collaboration with internal stakeholders
• Ensure consistent messaging across press, email, and social channels