Digital Marketing Specialist

Responsibilities

• Manage and Optimize Google Ads (Highest Priority)
• Improve Lead Generation & Conversion
• SEO Optimization (Ongoing Growth)
• Website Updates & Improvements
• Google Merchant Center & Product Listings
• Performance Tracking & Reporting

Requirements

• Proven experience managing and optimizing Google Ads campaigns
• Strong understanding of SEO fundamentals and on-page optimization
• Ability to track, analyze, and report on performance metrics (cost per lead, conversions, ROI)
• Familiarity with website platforms or CMS tools (ability to make basic edits and updates)
• Familiarity with local SEO strategies and Google Business Profile optimization

Nice to have (Growth opportunities)

• Comfortable collaborating in a small business environment and contributing ideas for growth
• Basic design skills (Canva, Adobe, or similar tools) for simple marketing assets
• Experience working with CRM or ERP systems (such as Odoo or similar)
• Ability to write or improve SEO-focused website content