Digital Marketing Specialist

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. The posting includes description, highlights, position purpose, responsibilities, minimum qualifications, etc. No explicit Benefits, Pay, Schedule. So we should not include those sections. We need to include sections like About the role (maybe from description/highlights), Responsibilities, Requirements (maybe minimum qualifications), Qualifications (maybe overlapping), Skills (maybe technical abilities). We need to avoid duplication and filler. Must preserve all substantive info, not invent. We need to parse the posting: - Employment Type: Full time - Shift: Day Shift - Description: Highlights: Full time remote position – Michigan based. A great opportunity to learn and perform technical tasks such as website content building, UX/UI optimization, analytics reporting and digital growth initiatives. - Position purpose: This role manages and executes digital content development and digital marketing initiatives that support an organization's overall marketing strategy and growth goals. Responsibilities include building and maintaining website content, enhancing user experience, overseeing digital tools and channels such as CMS systems, , landing pages, and SEO/SEM. The position handles website content and data implementation, performance monitoring, and data analysis while collaborating with internal teams and external vendors. It also evaluates emerging technologies and helps integrate content management and growth strategies across web platforms to improve digital engagement and effectiveness. - Minimum qualifications: 2-3 years of experience implementing website content and tactics using a consistent brand voice. Bachelor’s degree in Digital Marketing,, User Experience (UX), Digital Media, Web Development/Design, Business Administration, Information Technology or a related field. Experience with web content management platforms, writing and editing for the web, web layout/usability and site management. Technical understanding and ability to learn new tools and technology quickly. Advanced proficiency and proven success with a variety of digital marketing tools: CMS, web content management platforms, writing and editing for the web, UX/UI best practices, website accessibility standards, web layout/usability, analytics reporting, and site management. Experience with tools such as Drupal, WordPress, Sitecore, Adobe XD, Adobe Creative Suite, BrowserStack, Figma, Google Analytics 4 and BrightEdge is preferred. Ability to develop website content and digital marketing strategies, set tactical execution plans, analyze performance, and provide recommendations that support user engagement and digital growth. Ability to report strategy outcomes using web analytics tools such as Google Analytics and others, translating data into actionable insights and optimization opportunities.. Basic Adobe Photoshop/Illustrator skills for building graphics and photo manipulation. Exceptional written and verbal communication skills with strong knowledge of grammar, spelling, and brand guidelines, combined with outstanding attention to detail, project management, analytical, and organizational abilities; highly self-motivated and collaborative, with the capacity to manage multiple priorities simultaneously, work effectively under tight deadlines, and thrive in a shared leadership environment while taking direction as needed. - What the Digital Marketing Specialist will do: Build, publish, and maintain website content, review a metrics plan to track content success and user engagement. Implement SEO and data governance initiatives. Ensure accurate, timely, and user-focused content across websites and all digital marketing platforms for the region. Manage and enhance web content, accessibility and usability while designing basic web graphics, manipulating images, and integrating digital content, including images and videos, across multiple media platforms. Develop analytics reports and dashboards to monitor website performance, user behavior, content effectiveness and digital growth opportunities. Work cooperatively with key team members, clients, and vendors to satisfy content needs. Maintain a consistent look and feel throughout all digital marketing properties. Work with content style guide and brand guidelines to ensure consistent brand design and voice across all digital platforms. Monitor competitive landscape and consumer behaviors/trends to achieve digital marketing goals. Keep current with best practices, recommended rules of engagement and innovative use of digital marketing tools. - Our Commitment ... (EEO boilerplate) remove. We need to remove boilerplate: EEO, etc. We need to produce sections: maybe About the role (from highlights/position purpose), Responsibilities (list of duties), Requirements (minimum qualifications), Qualifications (maybe overlapping but we can combine?), Skills (technical abilities). However we must avoid duplication and filler. The instruction: "Prefer a few substantive sections over many thin ones." So we could combine some. We need to use

for section headings. Use

• for any list of duties/requirements/benefits, and

  for prose. We must not repeat job title as heading. Not include Job ID. We must not create Pay/Schedule/Benefits sections unless posting actually states them. It does not. Thus we can have sections: About the role (maybe from highlights and position purpose), Responsibilities, Requirements (minimum qualifications), Skills (tools and abilities). Possibly Qualifications could be merged with Requirements. We need to preserve all substantive information. So we need to include details like: Full time remote position – Michigan based. Opportunity to learn and perform technical tasks such as website content building, UX/UI optimization, analytics reporting and digital growth initiatives. Position purpose: manages and executes digital content development and digital marketing initiatives that support organization's overall marketing strategy and growth goals. Responsibilities include building and maintaining website content, enhancing user experience, overseeing digital tools and channels such as CMS systems, landing pages, and SEO/SEM. Handles website content and data implementation, performance monitoring, and data analysis while collaborating with internal teams and external vendors. Evaluates emerging technologies and helps integrate content management and growth strategies across web platforms to improve digital engagement and effectiveness. Then the "What the Digital Marketing Specialist will do" list is essentially responsibilities again; we can combine. Minimum qualifications: 2-3 years experience implementing website content and tactics using consistent brand voice. Bachelor’s degree in Digital Marketing, UX, Digital Media, Web Development/Design, Business Administration, Information Technology or related field. Experience with web content management platforms, writing and editing for the web, web layout/usability and site management. Technical understanding and ability to learn new tools and technology quickly. Advanced proficiency and proven success with a variety of digital marketing tools: CMS, web content management platforms, writing and editing for the web, UX/UI best practices, website accessibility standards, web layout/usability, analytics reporting, and site management. Experience with tools such as Drupal, WordPress, Sitecore, Adobe XD, Adobe Creative Suite, BrowserStack, Figma, Google Analytics 4 and BrightEdge is preferred. Ability to develop website content and digital marketing strategies, set tactical execution plans, analyze performance, and provide recommendations that support user engagement and digital growth. Ability to report strategy outcomes using web analytics tools such as Google Analytics and others, translating data into actionable insights and optimization opportunities. Basic Adobe Photoshop/Illustrator skills for building graphics and photo manipulation. Exceptional written and verbal communication skills with strong knowledge of grammar, spelling, and brand guidelines, combined with outstanding attention to detail, project management, analytical, and organizational abilities; highly self-motivated and collaborative, with the capacity to manage multiple priorities simultaneously, work effectively under tight deadlines, and thrive in a shared leadership environment while taking direction as needed. We need to output as HTML fragment. Let's decide sections: - About the role: combine highlights and position purpose (maybe also employment type and shift). Could include "Full time remote position – Michigan based. Day shift." etc. - Responsibilities: list of duties (building/maintaining website content, enhancing UX, overseeing digital tools, handling content implementation, performance monitoring, data analysis, collaborating, evaluating emerging tech, integrating strategies, building metrics plan, SEO/data governance, ensuring accurate content, managing web content accessibility/usability, designing graphics, manipulating images, integrating digital content, developing analytics reports/dashboards, working with team/clients/vendors, maintaining consistent look/feel, working with style guide/brand guidelines, monitoring competitive landscape/consumer trends, keeping current with best practices). Use

  • . - Requirements / Qualifications: maybe combine minimum qualifications and skills into one section "Requirements". Could list education, experience, technical proficiencies, soft skills. But we need to avoid duplication: responsibilities already listed some tasks; requirements list experience/education/skills. We'll create sections:

    About the role

    Full time remote position – Michigan based. Day shift. Opportunity to learn and perform technical tasks such as website content building, UX/UI optimization, analytics reporting and digital growth initiatives. This role manages and executes digital content development and digital marketing initiatives that support the organization's overall marketing strategy and growth goals.

    Responsibilities

    • Build, publish, and maintain website content
    • Review metrics plan to track content success and user engagement
    • Implement SEO and data governance initiatives
    • Ensure accurate, timely, and user‑focused content across websites and all digital marketing platforms for the region
    • Manage and enhance web content, accessibility and usability while designing basic web graphics, manipulating images, and integrating digital content (images and videos) across multiple media platforms
    • Develop analytics reports and dashboards to monitor website performance, user behavior, content effectiveness and digital growth opportunities
    • Work cooperatively with key team members, clients, and vendors to satisfy content needs
    • Maintain a consistent look and feel throughout all digital marketing properties
    • Work with content style guide and brand guidelines to ensure consistent brand design and voice across all digital platforms
    • Monitor competitive landscape and consumer behaviors/trends to achieve digital marketing goals
    • Keep current with best practices, recommended rules of engagement and innovative use of digital marketing tools

    Requirements

    2‑3 years of experience implementing website content and tactics using a consistent brand voice.

    Bachelor’s degree in Digital Marketing, User Experience (UX), Digital Media, Web Development/Design, Business Administration, Information Technology or a related field.

    Experience with web content management platforms, writing and editing for the web, web layout/usability and site management.

    Technical understanding and ability to learn new tools and technology quickly.

    Advanced proficiency and proven success with a variety of digital marketing tools: CMS, web content management platforms, writing and editing for the web, UX/UI best practices, website accessibility standards, web layout/usability, analytics reporting, and site management.

    Experience with tools such as Drupal, WordPress, Sitecore, Adobe XD, Adobe Creative Suite, BrowserStack, Figma, Google Analytics 4 and BrightEdge is preferred.

    Ability to develop website content and digital marketing strategies, set tactical execution plans, analyze performance, and provide recommendations that support user engagement and digital growth.

    Ability to report strategy outcomes using web analytics tools such as Google Analytics and others, translating data into actionable insights and optimization opportunities.

    Basic Adobe Photoshop/Illustrator skills for building graphics and photo manipulation.

    Exceptional written and verbal communication skills with strong knowledge of grammar, spelling, and brand guidelines, combined with outstanding attention to detail, project management, analytical, and organizational abilities; highly self‑motivated and collaborative, with the capacity to manage multiple priorities simultaneously, work effectively under tight deadlines, and thrive in a shared leadership environment while taking direction as needed.

    We should not include Benefits, Pay, Schedule. Check for any filler like "commensurate with experience" - none. We removed EEO boilerplate. We need to ensure we didn't repeat job title as heading. We didn't. We need to ensure we used

    for section headings. Yes. We used

    • for responsibilities list. For requirements we used

      paragraphs; could also use

      but it's okay as prose. The instruction: "Use
      • for any list of duties/requirements/benefits, and

        for prose." So if we have a list of requirements, we should use

        • . However our requirements are more like paragraphs; but we could also break into list items. To be safe, we can convert requirements into a list as well. But the instruction