Digital Marketing Specialist

The Parking Spot, with over 25 years in business, is the largest near-airport parking company in the U.S., employing over 2,000 team members across more than 40 locations. We offer an Employee Ownership Program, giving every team member a direct financial stake in our success. Our culture is built on support, fun, and camaraderie, fostering innovation and career growth in a nationwide business with a small-business feel.

About the role

We're looking for a Digital Marketing Specialist to join our Digital Marketing team, reporting directly to our Vice President of Digital Marketing. This role blends creative production, copywriting, and project management with a strong emphasis on email marketing. You'll build creative assets, write copy, and manage campaigns while gaining visibility into top-level digital marketing strategy.

Responsibilities

• Email Marketing - Creative, Copy, & Execution (~65%)
  • Generate on-brand creative assets and templates for email campaigns, then build and deploy those emails directly in our ESP (Salesforce Marketing Cloud).
  • Write email copy—subject lines, preview text, body copy, CTAs—that’s on brand and built to convert, partnering with Brand Marketing on tone while owning the final version.
  • Manage end-to-end execution of email campaigns: planning, segmentation, QA, scheduling, and post-send analysis.
  • Own the email promotional calendar and coordinate with cross-functional teams (Revenue Management, Sales, Brand) to align send timing with business priorities.
  • Run A/B tests on subject lines, copy, and creative to continually improve performance.
• Paid Media Creative (~15%)
  • Design and produce creative assets for paid social, display, and programmatic campaigns (Google, Meta, etc.), adapted across platform specs and formats.
  • Partner with the Paid Media team to understand campaign goals and audience insights that inform creative decisions.
• GEO Content Support (~10%)
  • Support our content strategy behind GEO (generative engine optimization) to ensure our brand is surfaced accurately by AI-powered search and assistance.
  • Publish website content with GEO/SEO best practices in mind.
• Creative Performance Management (~10%)
  • Own creative-level performance metrics across email and paid (CVR, CPA, ROAS) and translate results into actionable next steps.
  • Maintain a test-and-learn calendar to combat creative fatigue and keep campaigns fresh.
  • Maintain and organize a shared creative asset library with Brand Marketing.

Requirements

• 2–4 years of experience generating creative assets for digital marketing campaigns.
• Hands-on proficiency in design tools (Photoshop, Illustrator, Canva, Figma, etc.), as well as emerging creative AI tools.
• Experience building and deploying emails in an ESP, preferably Salesforce Marketing Cloud; basic HTML/CSS for email template customization.
• Working knowledge of ad platform creative specs (Google Ads, Meta, etc.).
• Understanding of performance metrics and how creative decisions impact Open Rates, CTR, CVR, and CPA/ROAS.
• Strong eye for design and brand consistency, balanced with a data-driven, test-and-learn mindset.
• Excellent organizational skills and ability to manage multiple concurrent asset requests/deadlines.
• Experience working cross-functionally between commercial teams.

Benefits

• Participation in and financial benefit from our shared employee ownership program.
• Hybrid work experience in downtown Chicago (typically 3 days in-office, 2 days remote).
• Career development and growth opportunities.
• Exposure to all areas of the business.
• Medical, Vision, Dental, and a 401k plan.
• Annual discretionary bonus program.
• Team-oriented, fun, and friendly work environment.
• Immediate opportunity to make a large impact.

Pay

Salary Range: $60,000 – $70,000 per year.