Digital Marketing Specialist

Job Summary

Responsibilities

• Develop and implement all digital marketing promotions driving incremental revenue and margin across multiple markets.
• Manage website design and content and implement changes as necessary to improve User Experience, SEO/SEM results, and link establishment.
• Manage content for distributor websites including product photographs and product add forms.
• Work with internal and external resources to develop marketing materials and coordinate sourcing of such materials as appropriate.
• Support and improve process for product launches to ensure sales team is equipped to sell new products easily and effectively.
• Develop and manage email marketing campaigns.
• Career social media marketing programs, including organic posts and paid ads.
• Career paid media advertising, including creative and placements across multiple industry channels.
• Support sales programs with targeted direct marketing activities that help drive lead generation and product education.
• Support development of product and sales collateral; liaise with external graphic designers; has an eye for design.
• Plan, schedule, and organize materials for tradeshows/events including display design/layout, promotional items, and services/logistics support; and coordinate with outside resources.
• Provide tracking, reporting, and analysis on all marketing activities.

Qualifications

• Bachelor’s Degree required in Marketing or related field or equivalent experience.
• 2 – 5 years of experience in a digital marketing role managing digital marketing programs (websites, digital/ email campaigns, etc.).
• Candidate must be well organized and able to work independently to meet deadlines, develop and implement strategies with extreme attention to detail and sense of urgency.
• Experience using Adobe Creative Cloud products including Illustrator, InDesign, Photoshop to design flyers, graphics for print and digital media.
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing Google Ads campaigns.
• Knowledgeable of the latest trends and best practices in online marketing and measurement.
• B2B experience preferred.