Digital Marketing Specialist

About the role

The Digital Marketing Specialist is responsible for developing and executing multi-channel digital marketing strategies that include search engine optimization, paid advertising (Google Ads, Meta Ads), email marketing, and content promotion. This role involves conducting keyword research, managing ad budgets, analyzing campaign performance using analytics tools, and producing reports that communicate insights and recommendations. The specialist collaborates with content and design teams to ensure cohesive messaging and brand consistency across all digital touchpoints.

Qualifications

• Minimum 2–3 years of experience in digital marketing, preferably in an agency or remote client-service environment
• Proficiency in Google Ads, Meta Ads Manager, and SEO tools such as SEMrush, Ahrefs, or Google Search Console
• Experience with email marketing platforms such as Mailchimp, Klaviyo, or ActiveCampaign
• Strong analytical skills with the ability to interpret campaign data and translate findings into actionable strategy
• Google Ads or Meta Blueprint certification is an advantage but not strictly required

Skills

• Strong digital marketing expertise with hands-on experience running paid and organic campaigns
• Data-driven approach to optimizing performance across multiple platforms

Benefits

• Work-from-home setup with a structured and supportive remote work environment
• Opportunities to grow professionally through mentorship, feedback, and skill development
• Collaborative team culture that values communication, reliability, and mutual respect
• Exposure to international clients and diverse industries that broaden professional experience
• Performance-based recognition and pathways for advancement within the organization