Digital Marketing Specialist

This position is on-site in Virginia Beach, VA.

About the Role

Own the full performance ecosystem: paid media, technical SEO, product feeds, email segmentation, and the systems that make it all work. You are driving growth across every acquisition channel while tightening efficiency and pushing scale.

Responsibilities

• Paid Media Strategy and Execution
  • Own and optimize all paid acquisition channels: Google Ads (Performance Max, Search, Shopping), Google Merchant Center, Meta Ads, Microsoft Advertising (Bing), Reddit Ads, Shop Campaigns, and emerging platforms.
  • Budget allocation and scaling strategy.
  • Campaign structure, bidding, and targeting.
  • Creative testing in partnership with design and content teams.
  • Daily performance monitoring and optimization.
• Product Feed and Shopping Optimization
  • Own Google Merchant Center performance and health.
  • Optimize product titles, descriptions, attributes, and categorization.
  • Improve feed structure for Shopping, PMax, and Microsoft Ads.
  • Troubleshoot disapprovals and feed errors.
  • Align feed strategy with SEO and overall performance goals.
• Technical SEO and Search Visibility
  • Lead all SEO efforts with a strong technical foundation.
  • Own Semrush and Google Search Console workflows.
  • Monitor indexing, crawlability, and site health.
  • Manage and maintain backlink profile, including disavow strategy.
  • Build and execute backlinking initiatives.
  • Identify keyword opportunities and content gaps.
  • Lead AI search optimization strategy across emerging platforms.
  • Optimize product and collection content for AI-driven discovery.
  • Ensure structured data and on-site content support AI indexing.
  • Stay ahead of search trends and adapt quickly.
• Email and SMS Performance Oversight
  • Ensure email and SMS marketing follows platform rules and compliance standards.
  • Oversee segmentation strategy for lifecycle marketing.
  • Partner with the email team to improve performance, AOV, and retention.
  • Align paid acquisition with retention flows for full-funnel performance.
• Analytics, Reporting, and Forecasting
  • Track and report on key KPIs including ROAS, CAC, AOV, and LTV.
  • Build monthly performance reports.
  • Forecast revenue and scaling opportunities.
  • Use data to guide budget decisions and campaign direction.

Requirements

• 4+ years in ecommerce performance marketing.
• Proven experience managing high-spend paid media accounts.
• Deep expertise in Google Ads and Performance Max.
• Hands-on experience with Google Merchant Center and product feeds.
• Strong working knowledge of Semrush and Google Search Console.
• Experience with Microsoft Advertising and expanding into new channels.
• Solid understanding of SEO, backlinking, and technical site health.
• Experience with email segmentation and lifecycle marketing strategy.
• Strong analytical mindset with the ability to move fast and make decisions.

What Makes You a Fit

• You care about performance, not vanity metrics.
• You are comfortable owning revenue targets.
• You test constantly and iterate quickly.
• You can zoom out to strategy and zoom in to execution.
• You thrive in a fast-moving, no-hand-holding environment.

About Tactical Distributors

Tactical Distributors is a leading ecommerce retailer of premium tactical gear, apparel, and equipment. We work with top-tier brands and build our own products for customers who demand performance, durability, and style. We move fast, we test often, and we expect results.

Pay

$50,000 - $65,000 yearly salary.

Benefits

Full benefits available the first of the month following 30 days of employment.