Digital Marketing Specialist

Media Buying

• Execute paid media buys across various platforms including search engines, social media, DOOH, display networks, CTV/OTT, and Digital Audio.
• Leverage Stratum’s digital buying platform for purchasing (Basis).
• Oversee the planning, execution, and continuous optimization of digital marketing campaigns.
• Maintain meticulous monitoring and analysis of campaign performance using relevant analytics tools.
• Provide data-driven recommendations to enhance campaign effectiveness and efficiency.
• Stay updated on industry trends, competitive landscape, and emerging technologies in digital marketing.
• Collaborate with stakeholders to manage and allocate budgets effectively.
• Maintain spending within budgetary constraints while overseeing campaigns.
• Collaborate with the marketing team and other stakeholders to develop cohesive media buying strategies.
• Work with stakeholders to obtain necessary creative assets, content, and approvals for campaigns.

Qualifications

• Bachelor’s degree in digital media, marketing, communication, business, or a related field is preferred.
• 2-5 years of extensive experience in digital marketing, with a strong emphasis on media buying, campaign management, and campaign optimization.
• Proven expertise in DSP buying or similar digital buying marketplaces is required, with Basis experience highly preferred.
• Proficiency in major digital advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Exceptional analytical skills with the ability to translate data into actionable insights.
• Strong communication and interpersonal skills for effective collaboration with cross-functional teams.

Required

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