Digital Marketing Specialist

Responsibilities

• Support the planning, testing, and execution of merchandising and marketing campaigns including but not limited to product launches, promotions, and brand campaigns in paid search, paid social, programmatic, affiliate and other digital marketing channels
• Strategically work alongside Digital Experience, Marketing, Merchandising, and Team Sales to implement and maintain digital campaigns on time and in alignment with goals and objectives
• Communicate creative needs for digital marketing campaign executions with Digital Experience, Design, and Content teams in a timely manner
• Write and refine advertising copy as needed
• Conduct pre-launch QA across digital campaigns to ensure accuracy and consistency of creative assets, copy, links, tracking, and landing pages prior to activation
• Auxiliary in reviewing paid media performance and campaign results with agency partners to identify areas for improvement and test new strategies
• Implement customer segmentation strategies utilizing first-party data that improve paid media performance
• Participate in regular meetings to review overall marketing calendars and prioritize actions based on deadlines and business goals
• Continuously look for ways to improve processes and overall paid media performance and make recommendations for improvements where necessary
• Coordinate paid social marketing and organic social content and promo efforts, manage segmented budgets to achieve campaign goals
• Research advertising trends on an ongoing basis to ensure our brands are leveraging the latest ad formats and strategies in order to earn top placements and efficient costs across advertising networks
• Optimize seasonal campaigns, research key terms, and continuously seek out ways to improve search and advertising results through digital analytics insights
• Identify and research competitors’ pricing, products, ads, and overall go-to-market strategies and make recommendations for optimizing our own strategies accordingly
• Maintain awareness of industry trends and best practices to stay ahead of the competition
• Monitor project status and budget flighting for digital advertising programs
• Assist in the growth of the affiliate marketing content creator partnership programs, grassroots event marketing opportunities, youth club advertising partnerships and all other digital marketing activations
• Manage the digital marketing invoice verification and approval process in partnership with our Finance Team via our accounts payable systems

Qualifications

• Experience working with digital marketing and advertising platforms
• Organizational and planning skills required to handle multiple, ongoing projects
• Ability to gather information from a variety of sources
• Highly collaborative
• Excellent communication skills
• Strong, energetic character able to positively communicate strategic ideas and adapt to changing requirements effectively
• Comfortable and efficient working cross-functionally and with both internal and external marketing teams
• Self-driven with a strong work ethic and "always deliver on time" attitude
• Bachelor’s degree in marketing, communications, business or other related fields
• Strong attention to detail with a creative mindset – and willingness to bring ideas to life
• Prior ecommerce and/or retail experience preferred
• Knowledge of finance and accounts payable processes a plus
• Proficient in Excel and PowerPoint, and analytics platforms
• Experience working with collaborative software such as Clickup, Asana, Slack, etc.