Digital Marketing Specialist
Position Summary
The Digital Marketing Specialist will plan, execute, and measure inbound digital marketing campaigns that support Sorren’s growth goals. This role is responsible for managing campaign execution across paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies, while also owning HubSpot setup, tracking, workflows, attribution, and reporting.
Key Responsibilities
- Develop and execute inbound digital campaigns that generate qualified leads for Sorren’s core and specialty service lines.
- Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies.
- Own HubSpot campaign setup, tracking, workflows, attribution, and reporting.
- Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI.
- Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points.
Qualifications
- Bachelor’s degree in marketing, communications, business, or related field.
- 5+ years of B2B marketing experience.
- Strong HubSpot and WordPress experience required.
- Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting.
- Experience in professional services, accounting, advisory or financial services preferred.
- Excellent writing, editing, communication, and project management skills.
- Ability to manage multiple campaigns and stakeholders at once.
Pay
The compensation target for this role is $75,000 - $85,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Discretionary incentive compensation is based on firm, group, and individual performance.
Why Choose Us?
- We’re invested in your growth—both personally and professionally.
- We’ll support you as you advance in your career while also giving you the flexibility to enjoy life outside of work.
- We believe balance fuels success, and we’ve designed our culture and benefits to reflect that.
What We Offer
- Generous paid time off
- Comprehensive medical, dental, and vision coverage, plus life and disability insurance
- 401(k) retirement savings plan
- Paid holidays, including a firmwide winter break (December 24 – January 1)
- Paid parental leave (available after one year of service)
- Mentorship and career development programs
- CPA exam support to help you succeed on the path to licensure
- Firm-sponsored events and spontaneous team activities
- Celebrations to mark milestones like the end of busy season and the holidays
Benefits
Benefits are available to full-time employees regularly scheduled to work at least 30 hours per week.