Digital Marketing Specialist

About the role

Solve Industrial Motion Group strives to be the trusted source for engineered bearings and power transmission solutions. Supported by a diverse range of products within Solve’s brand portfolio and our unmatched technical expertise, we have over 100,000 ready-to-ship components. At Solve we innovate with ambition, offering custom solutions in a wide range of applications. We obsess over our customers, leveraging our nationwide network for industry leading product availability, and best-in-class customer service. Our engaged team leads with integrity, and unites with purpose, driving toward innovation and continuous improvement every day.

Responsibilities

• Manage HubSpot configurations, user support, data integrity and ongoing optimization
• Develop, execute, and analyze email marketing campaigns to support customer engagement, lead generation, and retention initiatives
• Manage and maintain marketing and customer data within HubSpot and connected CRM systems, ensuring accuracy and cleanliness of records
• Create, implement, and optimize marketing automation workflows, including trigger-based email campaigns, lead nurturing sequences, and customer journey communications
• Build, manage, and optimize online forms, landing pages, and conversion paths to improve lead capture and conversion rates
• Plan, launch and optimize digital advertising campaigns, including Google Ads and other paid digital channels, and subsequently monitor campaign performance and marketing KPIs, providing actionable insights and recommendations for continuous improvement
• Collaborate with eCommerce and Product Management teams to support product launches, promotions, customer communications, and digital marketing initiatives
• Support demand generation programs through campaign execution, lead routing, segmentation, audience targeting, and reporting
• Assist with the integration and alignment of marketing automation and CRM systems to support sales and marketing objectives

Qualifications

• Bachelors or Associates Degree in Marketing, Business, Communication or a related field
• 3+ years of hands-on digital marketing experience (with a focus on marketing automation, campaign execution, CRM management and/or digital advertising)
• Experience managing and optimizing Google Ads campaigns
• Proficiency utilizing LinkedIn