Digital Marketing Specialist
Scale.jobs · Washington, DC · 1 mo ago
RemoteRemoteMarketingFull-time
Key Responsibilities
- Execute and optimize paid search, display, and paid social campaigns across Google Ads, LinkedIn, and Meta platforms
- Manage on-page and off-page SEO strategies to improve organic search rankings and increase domain authority
- Analyze campaign performance metrics using Google Analytics 4 (GA4), SEMrush, and CRM reporting tools
- Design, test, and deploy email marketing campaigns and automated nurture sequences using HubSpot or Marketo
- Conduct A/B testing on landing pages and ad creatives to maximize conversion rates and lower cost-per-acquisition
- Partner with content and design teams to produce high-performing ad assets and conversion-focused landing pages
What We Are Looking For
- 1-3 years of hands-on digital marketing experience in a B2B or B2C technology environment
- Demonstrated expertise with Google Ads, GA4, Meta Ads Manager, and modern SEO tools like SEMrush or Ahrefs
- Strong analytical skills with the ability to interpret data, track KPIs, and build actionable marketing reports
- Experience managing marketing automation platforms such as HubSpot, Marketo, or Mailchimp
- Bachelor's degree in Marketing, Communications, Business, or a related quantitative field
- Bonus: Certifications in Google Ads, GA4, or HubSpot; basic HTML/CSS knowledge for landing page optimization