Digital Marketing Specialist

About the role

At gridly, we believe in fostering a dynamic and inclusive work environment where talented individuals can thrive and contribute to our shared success. We are committed to attracting and nurturing top talent to join our team and help us achieve our mission.

Responsibilities

• Collaborate with the marketing team to create comprehensive digital marketing strategies aligned with business goals and target audience.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Develop and oversee content marketing initiatives, including blog posts, ebooks, infographics, and videos. Ensure content is relevant, engaging, and optimized for search engines.
• Create and execute social media campaigns to build brand awareness, drive engagement, and generate leads. Monitor social media channels for trends, conversations, and opportunities.
• Design and execute email marketing campaigns to nurture leads, promote products or services, and drive conversions. Segment and target email lists for maximum effectiveness.
• Monitor, analyze, and report on key performance metrics using tools like Google Analytics and marketing automation platforms.

Requirements

• Experience with marketing automation platforms is a plus.
• Strong analytical skills and the ability to interpret data to make informed marketing decisions.
• Ability to create engaging and effective content for various digital channels.
• Ability to adapt to changing marketing trends and technologies.
• Creative problem-solving skills and a willingness to think outside the box.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).

Qualifications

It doesn’t matter where you went to college or what your CGPA was as long as you are smart, passionate, ready to work hard and have fun.

Location

New York, USA

Pay

$12,000 – $30,000

Schedule

Full Time