Digital Marketing Specialist

About the Role

Rose International is seeking a seasoned, highly motivated Digital Ecosystem Marketing Manager to drive the strategy for the Local Assisted Tax program for a client in the software/financial services/IT industry. This individual-contributor role will architect and execute marketing strategies that blend national brand messaging with DMA-level and hyper-local targeting, strengthening the playbook for how the client wins at the local level, market by market.

Responsibilities

• Architect and execute marketing strategies that blend national brand messaging with DMA-level and hyper-local targeting.
• Manage day-to-day allocation of the program's digital media budget in partnership with finance and leadership, optimizing spend against ROI and performance targets.
• Pioneer scalable local-market testing plans, partnering with data science and analytics to define and measure success.
• Evaluate and recommend marketing technologies and tools that unlock personalization and performance measurement at the local level.
• Serve as the primary media partner for the internal go-to-market team, shaping target market selection, KPIs, and measurement approach.
• Champion the program's vision across the org, aligning senior leadership, product marketers, data partners, and finance without formal authority over any of them.
• Cultivate strong relationships with agencies and media partners, staying current on platform best practices for web, phone, and in-person conversion tracking.
• Deliver clear, confident updates to senior leadership, representing program strategy and performance in high-stakes settings.
• Lead through influence as the connective tissue across strategy, creative, data science, martech, measurement, and go-to-market partners.
• Support both core operating cycles: tax season (customer growth and revenue) and planning season (strategy, testing, and AI integration).
• Bring an AI-first mindset to creative and measurement approaches, consistent with the team's ongoing modernization of media planning and measurement tools.

Requirements

• 7+ years in paid media with a digital focus, including demonstrated success leading DMA-level or local marketing strategies with measurable business impact.
• Deep digital marketing and technical expertise, with a track record of driving revenue growth through paid media.
• Proven experience growing a new product or program for an enterprise-level brand, ideally with local or retail-level execution.
• A master storyteller who uses data to craft compelling narratives for both analysts and executive leadership.
• Strong strategic thinking — able to set ambitious goals and pivot quickly in response to market changes.

Qualifications

• Digital Marketing
• Digital Media
• Strategist
• Paid media with a digital focus (7+ yrs)
• Deep digital marketing and technical expertise (5+ yrs)

Pay

Min Hourly Rate: $45.00 / Max Hourly Rate: $55.00

Schedule

Standard Business Hours; Hybrid work model with 3 days onsite per week in San Diego, CA, 92129