Digital Marketing Specialist

Pyrotek is a global leader in high temperature materials, delivering new technologies, advanced engineered systems, and innovative materials to customers in industries worldwide. Join our team to create, improve, and innovate the everyday.

About the role

As our Digital Marketing Specialist, you'll execute high-impact marketing initiatives that strengthen our global brand and generate qualified leads. Your work will span multiple digital channels while leveraging analytics to continuously improve campaign performance.

Responsibilities

• Develop and execute integrated digital marketing campaigns that support business growth.
• Manage and optimize website content to improve customer experience and online visibility.
• Create compelling technical content including blogs, case studies, application stories, email campaigns, and digital assets.
• Drive SEO, SEM, and emerging AI/Answer Engine Optimization (AEO) initiatives.
• Manage Google Ads, LinkedIn advertising, and email marketing campaigns.
• Build dashboards and analyze marketing performance to provide data-driven recommendations.
• Partner with Sales, Product Management, and engineering teams to translate complex industrial technologies into customer-focused messaging.
• Stay ahead of digital marketing trends, AI search developments, and competitive activity to continuously improve our marketing strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• Three or more years of digital marketing, content marketing, or related experience.
• Experience managing websites, SEO, digital advertising, email marketing, and marketing analytics.
• Strong understanding of Google Ads, LinkedIn advertising, CMS platforms, and marketing performance reporting.
• Excellent writing and communication skills with the ability to simplify technical concepts for industrial customers.

Qualifications

Experience in manufacturing, industrial products, engineering, or other technical B2B industries is highly valued.

Benefits

• Influence global marketing initiatives.
• Work with innovative industrial technologies used around the world.
• Collaborate with experts across engineering, sales, and product management.
• Leverage cutting-edge AI marketing tools and emerging digital strategies.
• Make measurable contributions through data-driven marketing.
• Continue growing your skills in a collaborative, team-focused environment.

Pay

The hourly range for this full-time position is $36.06 - $43.27 ($75k - $90k) plus benefits. Individual pay is determined by job-related skills, experience, and relevant education and/or training.