Digital Marketing Specialist

Position Summary

Priority Power is seeking a highly motivated Digital Marketing Specialist to execute and optimize digital marketing programs that generate qualified leads, strengthen brand awareness, and support business growth.

Position Responsibilities

• Serve as the primary administrator for HubSpot, managing marketing automation, workflows, forms, lead scoring, landing pages, and campaign execution to support lead generation and pipeline growth.
• Manage and optimize integrations between different marketing technologies, ensuring accurate lead capture, CRM synchronization, data integrity, reporting, and lifecycle management.
• Execute and optimize integrated digital marketing campaigns across email, social media, paid and organic search, SEO, content marketing, and digital advertising, driving measurable business results.
• Own and manage the company's social media strategy, with a focus on LinkedIn, including content planning, publishing, community engagement, paid campaigns, and performance optimization.
• Maintain and optimize the corporate website using WordPress and Elementor, including creating landing pages, updating content, improving user experience, and supporting SEO best practices.
• Design and develop compelling digital marketing assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva, including graphics, emails, landing pages, advertisements, and promotional materials.
• Monitor, analyze, and report on campaign performance using HubSpot, Salesforce, Google Ecosystem, and social media analytics, providing actionable insights and recommendations to improve ROI.
• Support Account-Based Marketing (ABM), lead nurturing, audience segmentation, and marketing automation initiatives to increase engagement and conversion rates.
• Career development and support cross-functional teams with Sales, Business Development, and Operations to support company growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field.
• 5+ years of B2B digital marketing experience.
• Hands-on experience administering HubSpot Marketing Hub.
• Experience integrating HubSpot with Salesforce CRM.
• Strong experience managing WordPress websites, including Elementor page builder.
• Experience building landing pages and marketing forms that support lead generation.
• Working knowledge of marketing automation, email marketing, lead nurturing, and CRM workflows.
• Experience managing LinkedIn business pages and executing organic and paid social campaigns.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign); Canva experience is a plus.
• Experience with Google Analytics (GA4), Google Search Console, and UTM tracking.
• Strong project management skills with experience using Monday.com, Asana, Trello, or similar platforms.
• Excellent written and verbal communication skills.
• Strong attention to detail, organization, and ability to manage multiple priorities simultaneously.