Digital Marketing Specialist

About the role

Napa Home & Garden, a dynamic home décor wholesaler headquartered in Norcross, GA, seeks a driven, energetic team player to join its growing team. The company provides sophisticated home‑decor products to style‑conscious retailers via a best‑in‑class DTC and B2B shopping experience and is a well‑recognized brand within the home décor industry. The Digital Marketing Specialist owns website performance marketing for the newest DTC channel and legacy B2B sites, along with supporting digital assets, reporting to the Senior Director of Business Development.

Responsibilities

• Own execution of website performance marketing for DTC and B2B, including campaigns and content across the website and other digital assets.
• Collaborate with Design to build, schedule, and launch campaign assets from brief to live, adapting messaging and creative for DTC and B2B audiences.
• Analyze campaign and site performance against the calendar set by the Senior Director, flag timing conflicts early, and recommend initiatives to optimize execution and improve performance.
• Own website performance end‑to‑end: day‑to‑day operation of the Shopify storefront (updates, merchandising, promotions, conversion optimization, technical integrations like metafields and app setups).
• Schedule and publish daily/weekly site updates (product launches, copy changes, navigation, landing pages).
• Merchandise collections and homepage placements to feature seasonal and best‑selling products.
• Build and schedule promotions, bundles, discount codes, and sale mechanics end to end.
• Configure metafields, theme sections, and app integrations, with support from IT and freelancers on custom work.
• Monitor site health (broken links, page speed, checkout errors) and resolve or escalate quickly.
• Run on‑site conversion testing (product page layout, imagery, copy, promo placement) using Lucky Orange and Shopify data, implement winning variant, and maintain a continuous testing roadmap.
• Own site analytics in GA4: event and conversion tracking, funnel and landing‑page reporting, channel attribution across traffic sources; diagnose conversion drop‑off by device, template, and traffic source and turn findings into a prioritized queue of site fixes.
• Drive organic and paid traffic growth, measure impact on sessions, conversion rate, and revenue; implement SEO/AEO best practices across product, collection, and landing pages per Senior Director’s strategy.
• Support paid media campaigns as budgets are established; track rankings, organic traffic, and content velocity in SEMrush, Google Search Console, and GA4.
• Support B2B marketing initiatives under the direction of the VP of Marketing and Sales; track and report performance to inform strategy.
• Pull weekly metrics from Shopify, Klaviyo, Sprout Social, GA4, and Lucky Orange; provide regular performance reports to manager with observations and suggested next steps.
• Utilize AI tools such as Jasper, Claude, and Shopify Magic to streamline content creation.
• Collaborate with internal teams (IT, creative, sales) and external partners on projects and integrations.

Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 3‑5 years in digital marketing (e‑commerce site management, performance marketing, or content), including hands‑on ownership of website performance and campaign execution.
• Solid copywriting skills for the website and other digital assets, with writing samples to share.
• Demonstrated hands‑on Shopify experience (merchandising, navigation, landing pages, promotions and discount mechanics).
• Working SEO/AEO knowledge applied to live e‑commerce pages, with interest in growing into more strategic work.
• Hands‑on GA4 experience — conversion and event tracking, funnel and landing‑page reporting, and channel attribution.
• Comfort designing and reading structured A/B tests on live pages, and acting on the result.
• Comfortable using AI tools for content creation.
• A strong design sense and appreciation for design‑led brands.
• Ability to collaborate with cross‑functional teams.
• Curious, self‑motivated, and comfortable in a fast‑moving environment.
• Highly organized and able to manage multiple projects simultaneously.
• Exposure to both DTC and B2B content for a consumer brand.
• Background in home décor, furniture, interiors, gifting, or consumer goods.
• Familiarity with Shopify app ecosystems and theme customization.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Employee assistance program
• Flexible Spending Account
• Health savings account
• 401(k)
• 401(k) matching
• Company paid life insurance and long‑term disability insurance
• Voluntary Life insurance
• Voluntary Short‑Term Disability
• Paid time off

Schedule

Hybrid role based in Norcross, Georgia. Minimum 3 days per month in the office. Travel: mandatory on‑site participation at Atlanta Market twice per year.