Digital Marketing Specialist

About The Role

The Digital Marketing Specialist, Europe owns paid media execution across the region, driving digital campaigns that build pipeline and support TrendAI's new logo growth objectives. The role works across languages, cultures, and multiple markets, partnering closely with field marketing and European stakeholders to keep paid programmes aligned with wider campaign goals. This is an opportunity for a self-starter to shape how paid media fuels growth across a diverse, fast-moving region.

Key Responsibilities

• Paid Media Execution: Implement paid strategy across pan-European campaigns to drive new logo pipeline growth. Execute paid media campaigns across paid LinkedIn, programmatic, retargeting and remarketing initiatives as well as across additional digital channels which vary by campaign.
• Field & Cross-Team Collaboration: Support field marketing in executing campaigns across the same paid channels. Collaborate with internal teams to localise and optimise landing pages and campaign assets. Work with agencies and European marketers to keep paid media aligned with wider campaign goals.
• Performance & Optimisation: Track, report on, and optimise campaign performance across paid channels. Update and change campaigns based on data for optimum performance. Contribute to impact reporting to understand how campaigns are contributing to overall business goals and metrics.

Must Have

• Experience running paid media campaigns (paid social, programmatic, or similar)
• Strong analytical skills, with the ability to turn data into optimisation decisions
• Ability to work independently and collaboratively across multiple teams, languages, and cultures
• Highly organised, with excellent verbal and written communication skills

Nice To Have

• Experience with 6sense or other ABM/programmatic platforms
• Experience supporting field marketing execution
• Experience working with CRM (Dynamics 365) and MAP (Marketo) tools
• Degree in marketing or a related field

Why You'll Love This Role

• Join a growing European team working on a modern paid media and ABM stack (LinkedIn, 6sense, programmatic)
• Genuine autonomy — highly organised self-starters can manage their own time with minimal supervision
• Exposure – you will be involved in the thick of the action working across multiple teams to drive results
• Remote-first, with real cross-border collaboration across Europe and beyond