Digital Marketing Specialist

About the role

This position supports and executes projects primarily through digital mediums, assisting with creative development and strategy to maximize revenue potential, brand awareness, and market share. You will work closely with the Senior Marketing Specialist and report to the Marketing Manager.

Responsibilities

• Report and coordinate closely with the Marketing Manager on SEO and AI search optimization, creating monthly reports and hitting yearly KPI goals.
• Design, edit, and develop digital marketing collateral, including website/mobile ads, Google Display ads, Facebook, Instagram, LinkedIn content, blog posts, newsletter stories, and logos, alongside the Senior Marketing Specialist.
• Assist with tradeshow and event marketing collateral and execution.
• Schedule and post social media content.
• Write and proof blog posts, newsletter stories, and social media captions.
• Design, edit, and develop email marketing campaigns using Mailchimp. Organize, update, and report on subscriber data in Mailchimp.
• Analyze email campaign reports and submit results to the Marketing Manager.
• Update the company website, including written content, photographs, and overall aesthetic to align with brand guidelines.
• Utilize basic photography and videography skills for content creation.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field preferred but not required.
• 1-3 years of experience or a combination of education and experience.

Skills

• Excellent written and verbal communication skills.
• Ability to read, comprehend documents, and follow instructions.
• Strong writing and editing skills with attention to detail, spelling, and grammar.
• Proficiency in MS Office products (Excel, Word, Outlook, PowerPoint, SharePoint, OneDrive, OneNote).
• Knowledge of marketing and analytics tools such as Google Ads, GA4, Semrush, Salesforce, Mailchimp, Adobe Express, Asana, Linktree, and other content/project management systems.
• Proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator) and/or other design programs like Canva.
• Extreme attention to detail, accuracy, and strong prioritization, organization, and project management skills.
• Ability to work independently with minimal supervision and in a team environment.
• Flexibility to work days, nights, or weekends as needed.
• Adherence to all safety rules, policies, and regulations, including OSHA and Mark VII Equipment standards.

Physical Requirements

• Ability to lift and/or move up to 20 lbs.
• Ability to stand, walk, bend, kneel, stoop, crouch, and use hands to grip regularly.
• Specific vision abilities required: close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• Prolonged periods of sitting at a computer.
• Maintain a professional appearance and grooming standards as outlined.