Digital Marketing Specialist

Key Responsibilities

• Own the end-to-end execution and deployment of digital marketing content and promotions across E-commerce, Email, and SMS channels, ensuring accuracy, quality, and on-time delivery.
• Build and maintain website content, promotional assets, landing pages, emails, and SMS campaigns aligned with marketing objectives and merchandising priorities.
• Manage audience segmentation and dynamic content implementation to deliver relevant, personalized customer experiences across channels.
• Collaborate with Creative, Technical, Analytics, and external vendor partners to implement new capabilities and ensure best-in-class digital experiences.
• Monitor campaign and content performance, analyze results, and translate insights into actionable recommendations that support business goals and continuous optimization.
• Maintain a deep understanding of platform capabilities, industry trends, and emerging digital marketing technologies to identify opportunities for innovation and growth.
• Ensure quality assurance standards are met across all digital marketing executions, including content accuracy, functionality, audience targeting, and customer experience.
• Maintain a deep understanding of platform capabilities, industry trends, and emerging digital marketing technologies to identify opportunities for innovation and growth.
• Supervise and manage key marketing technology platforms, including Salesforce Commerce Cloud, email service providers, SMS platforms, and third-party content management tools.

Qualifications

• 1-3 years experience in digital marketing, e-commerce or related fields
• Strong analytical skills with the ability to interpret performance data and make recommendations
• Exceptional attention to detail, organization and project management skills
• Ability to manage multiple, dynamic priorities in a fast-paced environment
• Collaborative mindset with strong communication and partnership skills

Special Requirements

• After-hours work as necessary to perform fixes

Education and Experience

• Proficiency required in Excel, PowerPoint and Word
• Experience in Office 365 and Hootsuite a plus

Benefits

• Competitive salary commensurate with experience
• Comprehensive benefits package including medical, dental, and vision coverage
• 401K Retirement Savings + Company Match
• Paid Vacation, PTO and Holidays
• Company sponsored life insurance and LTD
• Health Savings Account + Company Match
• Generous Employee Discount
• Verizon Discount
• Referral Bonus Program
• Opportunities for professional development and career advancement