Digital Marketing Specialist

About the role

The Digital Marketing Content Specialist will support the Marketing content and communications team in shaping and executing Loftware’s voice, narrative, and communications to drive brand awareness, thought leadership, and sales pipeline.

Responsibilities

• Obtain an understanding of the Loftware brand and corporate messaging, as well as important storylines, customer challenges, solution benefits, and brand differentiators.
• Drive a strong “digital-first” approach – producing content such as videos/scripts, social reels, podcasts, vlogs, etc.
• Develop and implement social media plan and reporting aligned to marketing and communications strategy, and create posts/media content to support marketing initiatives.
• Manage company webinar program including briefs, pre-webinar materials and prep, coordinating webinar recordings, and post webinar promotion.
• Contribute to campaign content (e.g. blogs, whitepapers, customer stories, videos, podcasts, webpages).
• Help to research, develop and distribute customer surveys as needed.
• Other communications support as required, e.g. internal communications and announcements, sharing marketing content company-wide.

Qualifications

• Bachelor's degree required in Marketing, Communications or related field.
• 1-2 years relevant work experience in B2B/tech/SaaS industry.
• Strong written and oral skills.
• Demonstrated ability working within multi-functional teams as a key collaborator.
• Experience developing compelling content (blog, social, reports).
• Outstanding organizational skills and ability to hit aggressive deadlines.
• Project Management and calendar planning skills.
• LinkedIn, Hootsuite, YouTube experience desired.
• Familiarity with design and editing software (Adobe Suite, Canva) preferred.
• Zoom, Teams, Salesforce, Asana, Marketo, Sharepoint experience is a plus.