Digital Marketing Specialist

About the role

Barnes Lawn Doctor is looking for a hands-on Digital Marketing Specialist who can turn marketing direction into consistent, timely, and measurable local execution. We’re looking for someone who takes ownership of their work, manages priorities and deadlines, pays close attention to detail, and uses performance insights to continuously strengthen local marketing execution.

Location: Cresson, TX | Full-Time | In-Office | Reports to Director of Client Experience

• Contribute to a positive culture. Bring respect, encouragement, and a team-first attitude.
• Live out our Why. Let service guide your actions and decisions.
• Be consistent and attentive to detail. Take pride in doing the little things well.
• Communicate effectively. Keep clients and teammates informed with clarity and care.
• Be adaptable, coachable, and gracious. Welcome feedback, embrace change, and extend grace to others.

Our Why: Serve others. Serve each other. Serve Him.

Responsibilities

• Create, schedule, publish, and maintain engaging local content across social media and Google Business Profiles.
• Execute approved local campaigns, promotions, email/text initiatives, and seasonal marketing.
• Execute our “Search Everywhere” local visibility strategy across social media, Google Business Profiles, reviews, local search, community platforms, FAQs, educational content, and emerging AI-driven discovery channels.
• Support review generation and reputation management, including monitoring and routine responses.
• Maintain accurate digital listings, links, calls-to-action, location information, marketing calendars, campaign tracking, and lead-source information.
• Monitor marketing activity and identify trends, opportunities, problems, and areas requiring follow-up.
• Coordinate with corporate marketing resources and outside vendors, following assigned work through to completion.
• Support photography, video, employee-generated content, community marketing, referrals, and other locally relevant initiatives.
• Proactively identify and capture local marketing opportunities in the field, working with technicians, managers, sales and leadership to turn