Digital Marketing Specialist

Overview

The Digital Marketing Specialist will assist the Digital Marketing department in developing, deploying, and optimizing organic social media and paid digital advertising campaigns. The position will also report on these campaigns.

Core Responsibilities

• Identify the best digital channels and targeting techniques to reach a target audience
• Perform keyword research, selection, testing, and optimization
• Create, test, and optimize ad copy
• Test landing pages and recommend improvements
• Analyze, optimize, and manage existing channels as well as develop/test new channels for future growth
• Report and analyze campaign performance for internal and client use

Skills

• Experience working with YouTube, Facebook, Instagram, and LinkedIn, and other similar platforms
• Understanding of the marketing funnel
• Strong analytical skills and experience with data analysis
• Excellent verbal and written communication skills
• Ability to work independently and as a member of the Marketing and Customer Experience team
• Ability to multitask, meet deadlines, and manage priorities
• Positive attitude, driven, and an energetic team player

Qualifications

• 3-5 years of Organic Social media experience
• Experience with Marketo or similar solutions
• Understanding of the marketing funnel
• Strong analytical skills and experience with data analysis
• Excellent verbal and written communication skills
• Ability to work independently and as a member of the Marketing and Customer Experience team
• Ability to multitask, meet deadlines, and manage priorities
• Positive attitude, driven, and an energetic team player

Preferred

• Experience in creating content for Catholic organizations
• 2-3 years Paid Search/SEM campaign management experience

Education

• Preferred: BA/BS degree or equivalent practical experience

Physical Demands

Must be able to remain in a stationary position for a majority of the workday.