Digital Marketing Specialist

About Journey Group

Journey Group is a full-service construction group with headquarters in Sioux Falls, S.D., and four divisions offering commercial, manufacturing, industrial, civil, residential and asphalt construction services in the upper Midwest and nationwide. Our company has a long-standing reputation of building lasting relationships with contractors throughout the region. Our experience in past projects working in and around the local construction market coupled with our solid reputation of being a fair, honest, and team-oriented company will bring a strong contractor interest to any project. With Journey Group, you're getting engineers and construction professionals with a wealth of education and experience-but you're also getting allies on your project site. Our team is trustworthy, communicative, fiscally responsible and never lacking in follow-through.

About the Role

Journey Group is seeking a Digital Marketing Specialist to help grow our brand, generate business and recruiting leads, and elevate our digital presence. Working closely with our Marketing Communications Manager, you'll develop and execute digital marketing strategies that support our business goals while collaborating with teams across the organization.

Responsibilities

• Develop and execute digital marketing strategies across web, search, social, email, and paid advertising
• Manage and optimize Journey Group's website, SEO/SEM initiatives, and user experience
• Plan and oversee paid digital campaigns to support brand awareness, lead generation, and recruiting
• Analyze campaign performance using Google Analytics and other reporting tools, providing recommendations for continuous improvement
• Create and manage email marketing campaigns, audience segmentation, and performance reporting
• Partner with Human Resources, Business Development, and Operations to support company initiatives through digital marketing
• Stay current on digital marketing trends, emerging tools, and industry best practices

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 3-5 years of professional digital marketing experience
• Experience managing websites, paid digital advertising, SEO/SEM, social media, and email marketing campaigns

Skills

• Proficiency with Google Ads, Google Analytics, Meta Business Suite, SEO/SEM tools, and email marketing platforms
• Experience with CRM systems and marketing automation tools
• Strong analytical, project management, and organizational skills
• Excellent written communication and content creation abilities
• Familiarity with Canva, Adobe Creative Suite, and project management software such as Monday.com is preferred
• B2B marketing experience required; construction or AEC industry experience is a plus

Work Environment

• A majority of work takes place in an indoor office setting equipped with a computer, desk, phone, and other typical office equipment
• Must be able to inspect details at close range, interact, communicate, and exchange accurate information consistently
• Must be able to retain a stationary position for extended periods of time
• Travel to other locations is occasionally required for meetings and trainings

Benefits

• Competitive pay
• Annual review with pay increase opportunity
• Annual bonus
• Spanish/English bilingual premium pay
• Medical, dental, and vision insurance
• 401k with company match
• Flex spending account
• Health savings account with company match
• Short term disability
• Employer paid long term disability
• Wellness program
• Paid time off
• 8 paid holidays
• Paid parental leave
• Cell phone allowance
• Clothing allowance