Digital Marketing Specialist

About the Company

Illinois Tool Works Inc. (NYSE: ITW) is a Fortune 200 global multi-industry manufacturing leader with revenue of $16 billion in 2025. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 45,000 dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture.

Traulsen, a division of ITW with gross revenues near $250 million, is the premier name in refrigeration for the foodservice market since its founding in 1938. We provide professional expertise and high-quality equipment for savvy food service customers. Every Traulsen product is engineered, fabricated, assembled, and tested at our facilities in Fort Worth, Texas.

About the Role

The Digital Marketing Specialist is responsible for executing the company’s digital marketing initiatives to increase brand awareness, generate qualified leads, improve customer engagement, and support revenue growth across target markets. This role manages day-to-day execution across digital channels, optimizes campaign performance through analytics, and collaborates cross-functionally with product management, sales, and external partners to deliver measurable business outcomes. This role combines strategy, execution, campaign tracking, analytics, and continuous optimization to strengthen market presence and accelerate demand generation.

Responsibilities

• Support and execute the annual digital marketing strategy aligned with business growth objectives.
• Build and execute integrated campaigns across awareness, consideration, and conversion stages.
• Establish channel mix and investment priorities based on target audiences and performance data.
• Translate customer insights and market trends into digital engagement strategies.
• Execute and monitor digital campaigns across key channels:
  • Website
  • Email marketing
  • Paid search (SEM)
  • Organic search (SEO)
  • Social media
  • Display and retargeting
  • Marketing automation
• Develop and execute lead generation programs to support sales pipeline growth.
• Partner with sales and product teams to activate digital tactics around product launches and strategic initiatives.
• Own website performance, content optimization, and conversion improvements.
• Improve customer journey and conversion paths through testing and optimization.
• Ensure digital assets reflect brand positioning and messaging.
• Define and track KPIs including:
  • Website traffic
  • Conversion rate
  • Marketing qualified leads (MQLs)
  • Cost per lead
  • Pipeline contribution
  • Campaign ROI
  • Engagement metrics
• Build dashboards and reporting cadence for leadership.
• Use insights and testing to continuously improve performance.
• Partner with product teams and external agencies to develop digital content plans.
• Manage marketing technology stack (CRM, automation, analytics tools).
• Establish campaign workflows and improve operational efficiency.
• Collaborate closely with sales, product management, customer service, and external agencies.
• Influence stakeholders through data-driven recommendations.
• Support capability building across the broader marketing organization.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• 3-5 years of hands-on experience in digital marketing required, preferably within B2B manufacturing, industrial, or technical products.
• Proven experience developing, executing, and optimizing multi-channel digital campaigns using SEO/SEM, marketing automation, CRM platforms, and conversion optimization techniques to drive lead generation.
• Strong analytical capability with hands-on experience leveraging website analytics, campaign reporting, and performance data to generate insights and improve marketing effectiveness.
• Proficiency using creative and advertising production tools to develop, edit, and optimize digital marketing assets and advertisements across channels, including image, video, and display formats while maintaining brand consistency and improving campaign performance.
• Exceptional verbal, written, and presentation skills.
• High level of results-driven ownership, teamwork, and positive attitude.

Skills

• Proficiency in Microsoft Office, Google Analytics, Google Ads, HubSpot, LinkedIn Campaign Manager, Dynamics 365, Adobe Creative Cloud, and Canva preferred.

Benefits

Our total rewards package is broad and offers comprehensive support from health and wellness to retirement and financial stability. For more details, visit ITW Benefits & Compensation.

Physical Demands & Work Environment

• Operate common office equipment, i.e., PC, phone, copier, printer, fax.
• Regularly required to sit or stand using computers and various communication devices.
• Frequently required to interact with employees and agency representatives.
• Occasionally required to lift less than 20 pounds.
• Office environment with occasional exposure to factory and warehouse environments.

Schedule

• Monday – Friday, 8 hours per day with flexible starting times.
• Infrequent weekend work based on business needs.