Digital Marketing Specialist

Summary We are seeking a data-driven and creative Digital Marketing Specialist to plan, execute, and optimize multi-channel digital marketing campaigns. The ideal candidate will possess a strong grasp of current marketing tools and strategies, with a passion for driving measurable results across SEO, SEM, paid advertising, social media, and content marketing. The role requires a blend of strategic thinking, technical skills, and hands-on execution to grow brand visibility, generate quality leads, and support customer acquisition goals. Job Description Campaign Development & Execution: Design and execute integrated digital marketing campaigns to drive website traffic, leads, and conversions.Manage SEO, SEM (Google Ads, Bing), and paid media (LinkedIn, Facebook, Instagram) campaigns with a focus on ROI.Collaborate with content creators and designers to build compelling ad creatives and landing pages. SEO & Content Strategy Conduct keyword research, on-page optimization, and technical SEO audits to improve organic rankings.Oversee content marketing efforts, ensuring SEO-friendly blogs, articles, and web content are published regularly.Monitor and optimize backlink strategies and domain authority. Analytics & Performance Optimization Track and report key performance metrics using tools like Google Analytics, Google Tag Manager, and Data Studio.Perform A/B testing, conversion tracking, and performance analysis to drive continual improvement.Optimize campaigns based on CTR, CPC, CPA, and other KPIs to ensure maximum ROI. Marketing Automation & Tools Utilize CRM and marketing automation platforms (e.g., HubSpot, Zoho, Marketo) for nurturing and lead scoring.Integrate digital marketing efforts with email campaigns and lead management workflows. Cross-Functional Collaboration Work closely with the sales and product teams to align marketing campaigns with business goals.Collaborate on messaging, targeting, and audience segmentation to reach the right customer profiles. Technical Skills Strong experience with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)Proficiency in SEO tools (SEMrush, Ahrefs, Moz) and analytics platforms (Google Analytics, GA4, Google Tag Manager)Knowledge of content marketing and copywriting best practicesHands-on experience with CMS platforms (WordPress, Webflow)Experience with A/B testing tools (Optimizely, VWO) and CRO techniquesFamiliarity with CRM and automation tools (HubSpot, Marketo, ActiveCampaign)Basic knowledge of HTML/CSS for troubleshooting and optimization Preferred Qualification Bachelor’s degree in Marketing, Digital Media, Communications, or related field4–6 years of proven experience in digital marketing rolesGoogle Ads and/or HubSpot/Salesforce/Zoho/GoHighLevel certifications are a plusExperience in B2B marketing or working with SaaS/tech companies is desirableStrong communication, project management, and teamwork skills Why Join Us Competitive base salary with performance-linked incentivesNight shift allowanceStructured career growth and leadership opportunitiesOngoing training, certifications, and learning resourcesEnergetic and inclusive team cultureRegular team-building activities and celebrationsAccess to global markets and innovative campaignsHealth and wellness programs and work-life balance supportOpportunity to work with international clients and cutting-edge products.