Digital Marketing Specialist

About the role

Ironmark is seeking a highly organized, execution-focused Digital Marketing Specialist to support the implementation, optimization, and reporting of integrated digital marketing programs across a portfolio of client accounts. This role is ideal for a well-rounded marketer who enjoys working directly within marketing platforms, websites, advertising systems, analytics tools, and marketing technologies.

Responsibilities

• Execute digital marketing initiatives across a variety of client accounts and industries.
• Implement strategic recommendations developed by Strategists and Account Teams.
• Manage campaign setup, platform updates, content implementation, and ongoing optimization activities.
• Build, launch, monitor, and optimize campaigns across paid media platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and other advertising channels.
• Support SEO implementation, Google Business Profile optimization, local listings management, email marketing campaigns, marketing automation initiatives, and website updates.
• Affiliate with display, retargeting, programmatic, DSP, CTV, and OTT campaign execution where applicable.
• Ensure marketing assets are implemented accurately and consistently across platforms.
• Monitor campaign performance and identify optimization opportunities.
• Support audience creation, campaign testing, budget pacing, conversion tracking, and reporting initiatives.
• Prepare recurring client reports and performance summaries.
• Affiliate with dashboard maintenance, performance analysis, and recommendation development.
• Conduct competitive research and market analysis to support client initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 3–5 years of experience in digital marketing, agency marketing, marketing operations, or campaign management.
• Demonstrated expertise in at least one major digital marketing discipline and working knowledge across multiple marketing channels.
• Hands-on experience with one or more of the following: Google Ads, Meta Ads Manager, Google Analytics 4, Google Business Profile, Marketing Automation Platforms, Content Management Systems, SEO Tools & Reporting Platforms.
• Experience analyzing performance data and making optimization recommendations.
• Strong attention to detail, organization, and project management skills.
• Excellent communication and time management abilities.

Preferred Qualifications

• Agency experience supporting multiple client accounts.
• Experience with paid search, paid social, programmatic advertising, or DSP platforms.
• Experience supporting local marketing and multi-location businesses.
• Familiarity with healthcare, multifamily, higher education, franchise, or B2B marketing environments.
• Experience with Looker Studio, CRM platforms, and reporting tools.
• Knowledge of SEO, local search optimization, and conversion rate optimization.