Digital Marketing Specialist
Imperial Supplies · Green Bay, WI · 2 days ago
Full-time
About the role
A Digital Marketing Specialist is needed to execute and optimize marketing initiatives that drive customer engagement, business growth, and measurable results.
Responsibilities
- Plan, coordinate, and execute digital marketing campaigns and projects from concept through completion.
- Manage email marketing initiatives, including promotional, triggered, and customer communication campaigns.
- Partner with Sales, Product Management, Pricing, Purchasing, and eCommerce teams to develop marketing programs that support customer engagement and revenue growth.
- Monitor campaign performance and provide actionable insights and recommendations based on key metrics and customer behavior.
- Analyze marketing results, ROI, customer trends, and promotional effectiveness to identify opportunities for improvement.
- Conduct market, customer, and competitor research and translate findings into impactful marketing strategies and recommendations.
- Cook up timelines, priorities, vendor relationships, and project deliverables to ensure successful execution.
Requirements
- Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
- 2+ years of experience in Marketing, Digital Marketing, Sales, or a related field.
- Strong communication and collaboration skills.
- Ability to manage multiple priorities in a fast-paced environment.
- An analytical mindset with the ability to interpret data and recommend improvements.
Qualifications
- Experience executing integrated marketing campaigns.
- Background in digital advertising, project management, marketing analytics, or content marketing.
- Experience managing paid search campaigns in Google and Bing.
- Experience with marketing performance reporting and ROI analysis.
Benefits
Hybrid / Remote schedule
Work/Life balance
Immediate medical, dental, vision; 18 days paid vacation, 7 paid holidays and 6% of annual earnings contributed to your retirement, immediately vested!
Pay
Commensurate with experience
Schedule
Hybrid / Remote