Digital Marketing Specialist

About the role

Full‑Time, non‑exempt hourly position located at 9720 Cypresswood Drive, Ste 206, Houston, TX 77070. Hours: Monday‑Friday 8:00 am – 5:00 pm with occasional nights/weekends for events. The Digital Marketing Specialist will run day‑to‑day marketing channels for the Houston and Oklahoma City divisions and support corporate digital initiatives, owning social, community pages, campaigns, email, onsite signage, and reputation to drive traffic, qualified leads, and closed sales.

Supervision received: Works with the Oklahoma City and Houston markets, reporting to the VP of Sales & Marketing, the Houston Division President, and ownership. No direct reports.

Responsibilities

• Own and execute the content calendar for both divisions across multiple social channels and track performance.
• Partner with the corporate marketing team to adapt creative for the Oklahoma & Texas markets, uphold brand standards, and contribute to cross‑division campaigns.
• Plan, launch, and optimize Meta, Google, and retargeting campaigns against cost‑per‑qualified‑lead and community‑level traffic goals, providing weekly spend and ROI reports.
• Maintain community landing pages, spec home listings, and third‑party listing feeds; coordinate photography, floor plans, and pricing updates with sales and construction.
• Build and send nurture email sequences for interest lists, VIP homebuyers, and Realtor partners; ensure clean lead handoff and consistent follow‑up cadence.
• Monitor and respond to Google, Facebook, and Guild Quality reviews in brand voice; drive post‑close review volume through structured customer outreach.
• Deliver a weekly one‑page performance snapshot covering lead volume, cost per lead, source attribution, and community‑level engagement.
• Coordinate and support community events, Realtor events, grand openings, promotions, and capture content as needed.
• Manage geofencing, professional photography coordination, marketing invoicing review and approval, and other delegated marketing tasks.

Requirements

• 3+ years of hands‑on digital marketing experience with a homebuilder, real‑estate brokerage, or multi‑location consumer brand.
• Proficiency in Meta Business Suite, Google Ads, Google Business Profile, and at least one email marketing platform (Mailchimp, HubSpot, or equivalent).
• Comfort with Google Analytics 4, UTM tagging, and basic source attribution.
• Strong writing ability to draft content in an established brand voice.
• Working proficiency with Adobe Creative Suite or Canva for creative production.

Preferred qualifications

• Experience marketing new construction, master‑planned communities, or Texas/Oklahoma real estate.
• Familiarity with homebuilder CRM tools such as Lasso, HubSpot, or Salesforce.
• Knowledge of TREC and/or OREC advertising rules and RESPA guardrails for real‑estate marketing.
• Bilingual English/Spanish a plus.

Work environment

Temperature‑controlled office with moderately quiet noise level. Occasionally required to stand, walk, reach, stoop, or kneel and lift equipment up to 30 lb. May need to drive to various locations in varying weather conditions. Reasonable accommodations available for individuals with disabilities.

Tools and equipment: Windows PC, telephone, printer/copier/fax, and other general office equipment.

Employee expectations

All employees are expected to support the organization’s mission and vision by demonstrating excellence and competence, collaboration and innovation, respect and dedication, and accountability and ownership.