Digital Marketing Specialist

About the role

The Digital Marketing Specialist owns the agency's digital operations, including designing, creating, and delivering marketing programs for clients to support expansion and growth of the company's digital services and products. This role requires in-depth knowledge of clients' products, services, and market goals, with proficiency in web advertising, social media, and web SEO/AI development. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.

Responsibilities

• Developing, managing, and designing digital marketing campaigns for clients, including managing ad spend across multiple locations and platforms
• Planning and execution of national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables
• Leading ongoing management of digital touchpoints, including www.goodbrandcompany.com (home page and top-level sections), social networking landing pages, and mobile
• Managing digital agency relationships, day-to-day production, and campaign budgets and schedules
• Owning and maintaining site analytics, metrics, and campaign reporting
• Applying in-depth knowledge of SEO and AdWords programs

Qualifications

• Bachelor's degree or equivalent in a marketing-related field
• Deep understanding of digital marketing and digital production
• Proven experience delivering effective and innovative digital campaigns
• Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications
• Experience managing successful social media campaigns and solid understanding of social marketing
• Solid understanding of web metrics and digital analytics, with ability to generate, analyze, and interpret data
• Must be able to work under deadlines and manage multiple projects across multiple clients
• Strong management skills and excellent oral and written communication skills
• Experience delivering digital campaigns for mainstream products and services
• Proficient with Facebook Business Manager, LinkedIn Business Manager, YouTube, Instagram, Twitter, Semrush, and working knowledge of Adobe Photoshop, Illustrator, InDesign, Canva, and similar tools

Compensation

Salary: $45,000 – $60,000 annually, commensurate with experience.

Schedule

Full-time hours with a Friday flex schedule.

Benefits

• 2 weeks paid vacation annually
• Bi-weekly pay via direct deposit

Employment Type: This position begins as a 1099 independent contractor role with a defined path to full-time W2 employment based on performance.
Location: Charlotte, NC — local candidates only.