Digital Marketing Specialist
About the Role
Financial Services of America is looking for an experienced Digital Marketing Specialist to take ownership of the day-to-day execution, measurement and optimization of our digital marketing efforts. This is not a social media coordinator position. We are looking for someone who understands how digital marketing actually works — paid media, conversion tracking, landing pages, pixels, Google Tag Manager, analytics, SEO, retargeting and lead funnels — and can use data to continually improve performance. You'll work directly with FSA's Marketing Director and internal marketing team to help build and operate a growing digital lead-generation engine.
Work Location: In-Person at our Troy, MI headquarters (In-Office/On Site).
Responsibilities
- Paid Digital Advertising: Build, manage and optimize campaigns across Meta/Facebook, Instagram, Google Ads, YouTube and other digital platforms; manage campaign budgets and monitor performance; test audiences, creative, copy, offers and landing pages; build and manage retargeting campaigns; identify opportunities to improve lead quality and reduce acquisition costs.
- Digital Lead Funnels: Manage digital acquisition for multiple FSA campaigns, including retirement planning lead-generation campaigns, interactive retirement assessment/quiz funnels, educational webinars, in-person retirement workshops and seminars, website lead generation, retargeting and prospect re-engagement campaigns, new digital campaigns and offers as they are developed; help manage the complete path from Ad → Landing Page → Lead → Qualified Lead → Appointment → Client.
- Analytics & Conversion Tracking: Manage and troubleshoot Meta Pixel and work with Meta Conversions API (CAPI); manage Google Analytics 4 (GA4); manage Google Tag Manager (GTM); configure and monitor Google Ads conversion tracking; maintain UTM and campaign tracking standards; analyze website and landing-page behavior; help connect advertising data with lead, appointment and client outcomes; identify tracking problems and recommend solutions.
- SEO & Website Performance: Monitor Google Search Console; perform keyword research; identify organic search opportunities; assist with on-page and technical SEO; analyze website traffic and user behavior; recommend improvements to landing pages and conversion paths; work with internal resources and developers when technical changes are required.
- Testing & Optimization: Continually evaluate audiences, creative, headlines, ad copy, landing pages, calls to action, offers, keywords, conversion paths, lead quality.
Requirements
We want someone who already understands digital marketing fundamentals and is ready to take ownership.
Skills
- 3+ years of hands-on digital/performance marketing experience
- Meta Ads Manager
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Meta Pixel and conversion tracking
- Retargeting and audience development
- Landing pages and conversion optimization
- A/B testing
- Google Search Console
- SEO fundamentals
- Campaign analytics and reporting
- Excel/Google Sheets and working with marketing data
- Experience with CRM systems, marketing automation, Zapier, APIs, WordPress, financial services marketing or similar tools is a plus
Benefits
- Health Benefits
- 401k
- Paid Time Off
- Paid Holidays
- Paid Licensing
Pay
$70,000/year