Digital Marketing Specialist

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. The posting includes: description of role (Your Role in Our Mission) which is responsibilities. Also "What Makes You a Great Fit" includes qualifications, skills, etc. Also "A Culture Of Care And Reward" includes benefits. Also location note about onsite requirement. Also maybe "About FAIRWINDS Credit Union" could be "About the role"? Actually "About FAIRWINDS Credit Union" is company overview, not required but could be included as "About the role"? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose appropriate headings based on content. We must not repeat job title as heading. No Job ID. Must preserve all substantive info. Remove boilerplate: EEO, legal, navigation, cookie, etc. At end there is "FAIRWINDS is an Equal Opportunity Employer." That's boilerplate; remove. Also maybe "Financial Freedom Happens Here – and it starts with YOU." is tagline; keep as prose? It's part of intro; we can keep as

. Also "This position is based onsite..." is location note; we can include as

maybe under Responsibilities or separate? Could be a short note. We need to decide sections: maybe "About the role" (intro), "Responsibilities" (Your Role in Our Mission), "Qualifications" (What Makes You a Great Fit), "Benefits" (A Culture Of Care And Reward). Possibly also "Skills" but qualifications already includes skills. Could separate but we should avoid thin sections. Let's combine qualifications and skills into one section "Qualifications". Benefits separate. Pay and Schedule not mentioned, so omit. We must not create empty sections. Ensure we include all substantive info: intro paragraph, responsibilities bullet list, qualifications bullet list, benefits bullet list, location note maybe as its own paragraph. We must use

• for any list of duties/requirements/benefits. So responsibilities list, qualifications list, benefits list. We need to preserve all details: Let's extract. Intro: "Financial Freedom Happens Here – and it starts with YOU. At FAIRWINDS Credit Union, we're more than a workplace; we're a team on a mission. Join the credit union nationally endorsed by The Dave Ramsey Show, where every day is a step toward financial freedom, for our members and for you. We're looking for a creative, data-driven Digital Marketing Specialist to help bring our brand to life across digital channels and drive engagement, product adoption, and growth." Then maybe a sentence: "In this role, you'll develop, execute, test, and optimize digital marketing campaigns that connect with members throughout their journey. From email marketing and social media to digital advertising and online banking promotions, you'll play a key role in creating compelling content, enhancing the digital member experience, and supporting FAIRWINDS strategic growth initiatives." Then location note: "***This position is based onsite at FAIRWINDS Corporate Tower in Downtown Orlando (135 W. Central Blvd., Orlando, FL 32801) and is not eligible for a hybrid or remote work arrangement.***" Then "Your Role in Our Mission" bullet points: - Design, build, launch, and optimize digital marketing campaigns across email, online banking, social media, Google, Meta, and other digital channels. - Create digital assets including email layouts, promotional advertisements, graphics, and campaign creative that align with FAIRWINDS brand standards. - Manage audience segmentation, personalization, dynamic content, testing strategies, and campaign targeting to improve engagement and conversion rates. - Develop, schedule, and publish social media content while supporting ongoing content execution across FAIRWINDS' digital platforms. - Partner with Marketing, Product, Sales, and Creative teams to develop campaigns that support business objectives and product awareness. - Conduct quality assurance testing to ensure campaigns render correctly and function properly across devices, browsers, platforms, and email clients. - Support digital banking promotions, website content updates, and marketing technology platforms, including Salesforce Marketing Cloud. - Analyze campaign performance and make recommendations to improve results, optimize user experience, and increase marketing effectiveness. - Ensure all digital marketing activities adhere to accessibility standards, applicable regulations, platform requirements, and industry best practices. Then "What Makes You a Great Fit" bullet points: - A portfolio of digital marketing work is required and must be submitted with your application to be considered for this opportunity. - Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent combination of education and experience. - Experience executing digital marketing campaigns across multiple channels, including email, social media, digital advertising, and web platforms. - Knowledge of audience segmentation, A/B testing, personalization strategies, and campaign optimization techniques. - Experience creating and managing content in social media and email marketing platforms. - Familiarity with digital marketing analytics and performance reporting. - Experience with Salesforce Marketing Cloud or similar marketing automation platforms preferred. - Strong attention to detail with the ability to manage multiple projects and deadlines simultaneously. - Excellent written, verbal, and visual communication skills. - Creative mindset balanced with strong analytical and problem-solving abilities. Then benefits: "A Culture Of Care And Reward" bullet points: - Enjoy 11 paid holidays and generous paid time off to recharge and reset - Build your future with a 6% 401(k) match - Eligible for a $700 annual contribution to your Health Savings Account - Access our comprehensive maternity leave program to support growing families - Stay covered with medical, dental, vision, disability, and life insurance - Grow your career through leadership development, tuition assistance, and advancement opportunities - Earn rewards for financial wellness through our Debt Free Club and Dave Ramsey’s SmartDollar program - Thrive in a purpose-driven, people-first culture where your impact matters Then "About FAIRWINDS Credit Union" paragraph: - At FAIRWINDS Credit Union, Financial Freedom Happens Here. Headquartered in Orlando and proudly serving members for over 70 years, our mission - changing members’ lives on the journey to Financial Freedom - drives everything we do, with a clear vision: Members financially free. Through The FAIRWINDS Way, we champion a culture of integrity, accountability, and teamwork, and we’re nationally endorsed by The Dave Ramsey Show as a trusted provider of financial wellness. Recognized as one of Forbes’ 2025 Best-in-State Credit Unions and one of Orlando Business Journal’s Best Places to Work, FAIRWINDS is a top workplace where your purpose matters and your growth is supported every step of the way! We should keep that as maybe "About the company" but not required heading. Could be part of intro. But we can include as a section "About FAIRWINDS Credit Union" but heading must be from list; we could use "About the role" but that's not accurate. Perhaps we can omit this section as it's not required but we must preserve ALL substantive information. So we need to include it somewhere. Could add as a paragraph after benefits without a heading, or under a heading "About FAIRWINDS Credit Union" but that's not in the allowed headings list? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It gives examples but not exclusive list; we could use other headings? It says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect those headings only. But we could still use

  for "About FAIRWINDS Credit Union" as it's a heading; not prohibited. However they said "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That implies those are typical but not exclusive. Safer to stick to those headings. We could incorporate the company overview into the intro paragraph (About the role) maybe as part of "About the role". But the intro already has marketing fluff; we could add company overview there. Thus sections: About the role (intro + company overview), Responsibilities, Qualifications, Benefits. We must not repeat job title as heading. Good. Now produce HTML fragment:

  About the role

  Financial Freedom Happens Here – and it starts with YOU. At FAIRWINDS Credit Union, we're more than a workplace; we're a team on a mission. Join the credit union nationally endorsed by The Dave Ramsey Show, where every day is a step toward financial freedom, for our members and for you. We're looking for a creative, data-driven Digital Marketing Specialist to help bring our brand to life across digital channels and drive engagement, product adoption, and growth. In this role, you'll develop, execute, test, and optimize digital marketing campaigns that connect with members throughout their journey. From email marketing and social media to digital advertising and online banking promotions, you'll play a key role in creating compelling content, enhancing the digital member experience, and supporting FAIRWINDS strategic growth initiatives. At FAIRWINDS Credit Union, Financial Freedom Happens Here. Headquartered in Orlando and proudly serving members for over 70 years, our mission - changing members’ lives on the journey to Financial Freedom - drives everything we do, with a clear vision: Members financially free. Through The FAIRWINDS Way, we champion a culture of integrity, accountability, and teamwork, and we’re nationally endorsed by The Dave Ramsey Show as a trusted provider of financial wellness. Recognized as one of Forbes’ 2025 Best-in-State Credit Unions and one of Orlando Business Journal’s Best Places to Work, FAIRWINDS is a top workplace where your purpose matters and your growth is supported every step of the way!

  Note: This position is based onsite at FAIRWINDS Corporate Tower in Downtown Orlando (135 W. Central Blvd., Orlando, FL 32801) and is not eligible for a hybrid or remote work arrangement.

  But we shouldn't add maybe not needed; just a

  . Then Responsibilities:

  Responsibilities

  • Design, build, launch, and optimize digital marketing campaigns across email, online banking, social media, Google, Meta, and other digital channels.
  • Create digital assets including email layouts, promotional advertisements, graphics, and campaign creative that align with FAIRWINDS brand standards.
  • Manage audience segmentation, personalization, dynamic content, testing strategies, and campaign targeting to improve engagement and conversion rates.
  • Develop, schedule, and publish social media content while supporting ongoing content execution across FAIRWINDS' digital platforms.
  • Partner with Marketing, Product, Sales, and Creative teams to develop campaigns that support business objectives and product awareness.
  • Conduct quality assurance testing to ensure campaigns render correctly and function properly across devices, browsers, platforms, and email clients.
  • Support digital banking promotions, website content updates, and marketing technology platforms, including Salesforce Marketing Cloud.
  • Analyze campaign performance and make recommendations to improve results, optimize user experience, and increase marketing effectiveness.
  • Ensure all digital marketing activities adhere to accessibility standards, applicable regulations, platform requirements, and industry best practices.
  Qualifications:

  Qualifications

  • A portfolio of digital marketing work is required and must be submitted with your application to be considered for this opportunity.
  • Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent combination of education and experience.
  • Experience executing digital marketing campaigns across multiple channels, including email, social media, digital advertising, and web platforms.
  • Knowledge of audience segmentation, A/B testing