Digital Marketing Specialist

About The Role

The role drives user acquisition, engagement, and retention across organic and paid digital channels for a growing technology product. The team works at the intersection of data, creative, and product marketing to scale acquisition funnels and optimize campaign performance.

Key Responsibilities

• Plan and execute end-to-end paid search, social, and display campaigns using Google Ads and Meta Ads Manager
• Manage SEO strategy, keyword optimization, and technical site audits to improve organic search visibility
• Analyze channel performance using GA4, Looker, and marketing attribution tools to track CAC, ROAS, and LTV
• Design, test, and optimize conversion funnels, landing pages, and email nurturing sequences
• Collaborate with design and content teams to produce high-performing ad creatives and copy
• Run rigorous A/B tests across messaging, targeting, and bidding strategies to maximize conversion rates

What We Are Looking For

• 2-4 years of hands-on digital marketing experience in a B2B or B2C tech environment
• Proven track record of managing paid acquisition budgets and hitting targeted ROI/CAC metrics
• Deep familiarity with Google Analytics 4, Google Ads, Meta Ads Manager, and SEO tools like Ahrefs or SEMrush
• Strong analytical skills with the ability to turn raw data into actionable marketing strategies
• Bachelor's degree in Marketing, Communications, Data Analytics, or a related field
• Bonus: Experience with SQL, marketing automation platforms like HubSpot or Marketo, and basic HTML/CSS for landing page updates