Digital Marketing Specialist

About the role

The Digital Marketing Specialist drives multi-channel acquisition and brand awareness campaigns, focusing on SEO/SEM, paid media, and social strategies to accelerate pipeline growth. The role partners closely with content creators and design teams to optimize digital touchpoints, improve conversion rates, and expand audience reach across B2B and B2C tech markets.

Responsibilities

• Execute and optimize paid search and paid social campaigns across Google Ads, LinkedIn, and Meta platforms
• Manage technical and on-page SEO initiatives to improve organic search rankings and visibility
• Analyze website traffic and campaign performance using Google Analytics 4 (GA4) and SEO tools like Ahrefs
• Run A/B tests on landing pages and ad creatives to improve conversion rate optimization (CRO)
• Collaborate with the content team to distribute blog posts, whitepapers, and case studies across digital channels
• Track daily and weekly KPIs, prepare performance reports, and manage allocated ad budgets

Requirements

• 1-3 years of hands-on digital marketing experience in a B2B or B2C technology environment
• Demonstrated proficiency with Google Ads, Meta Ads Manager, GA4, and SEO platforms such as Ahrefs or SEMrush
• Strong analytical skills with the ability to interpret data and translate insights into campaign adjustments
• Bachelor's degree in Marketing, Communications, Data Analytics, or a related field

Skills

• Bonus: Experience with marketing automation tools like HubSpot or Marketo, and basic HTML/CSS knowledge