Digital Marketing Specialist
Electromed, Inc. · New Prague, MN · 1 mo ago
On-siteInformation Technology$82k–$100k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually we need to use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only when posting has real specific content.
We have content: People Purpose (intro) maybe "About the role"? The "People Purpose" is more about company culture; could be "About the role"? Actually "About the role" heading could contain description of role: The Opportunity paragraph and Job Outcomes etc. But we need to follow instruction: Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can decide which sections to include based on content.
We have:
- People Purpose: description of company culture. Could be "About the role"? Not exactly. Might be better as "About the role" includes overview of role and company? But we also have "The Opportunity:" which describes role responsibilities. Could treat that as "Responsibilities". The "Job Outcomes You Must Get:" list of duties - that's responsibilities. Also "Job Outcomes Requirements:" list of qualifications.
We also have compensation range and benefits.
Thus sections:
- About the role: maybe include People Purpose and The Opportunity overview? But we need to avoid duplication. Could put People Purpose under "About the role" as company culture. Then "Responsibilities" from Job Outcomes You Must Get. Then "Requirements" from Job Outcomes Requirements. Then "Benefits" from compensation and benefits paragraph. Then "Pay" from compensation range.
We should not include Schedule (no info). Skills maybe not separate; could be part of Requirements.
We must not repeat job title as heading. No Job ID.
We must remove boilerplate: cookie/navigation/legal/EEO etc none present.
We must preserve all substantive info.
Let's extract content:
People Purpose paragraph: "People Purpose: Beyond Competitive It is no longer ok to just be competitive regarding how we treat our people in everything we do. Our leadership team believes wholeheartedly we need to be beyond competitive and cultivate a culture of proud, driven employees who are passionate about the work they do and where they do it. Our leadership strives to unleash unsurpassed potential in every team and individual employed and owns making that happen. Sincere, Simple, Smart. What makes us Beyond Competitive: Discretionary Time Off Employee bonus planFlexible hybrid/remote work optionsFull pay maternity, paternity, parental, short-term disability leavesEmployee driven recognition programAccess to hundreds of training opportunities Company paid educational assistanceWell-being on demandPerks at Work Competitive health and welfare plans -HSA company contribution401(k) company matchGreat culture and people!"
That's a run-on; we need to keep as prose.
The Opportunity paragraph: "The Opportunity: The Digital Marketing Specialist drives Electromed’s digital strategy by planning, building and implementing programs and tactics to drive potential users and purchasers to the company website, enhance lead generation, and promote the SmartVest brand online. As the expert in online advertising, the Digital Marketing Specialist will manage and optimize the company pay-per-click (PPC) advertising, search engine optimization (SEO) strategy and search engine marketing (SEM) techniques targeted towards accelerating Direct to Consumer and Direct to Physician strategies. The role will drive website optimization, providing monthly analytics and insights surrounding performance and manage Electromed’s email marketing platform and social media channels. The Digital Marketing Specialist is a technical marketing thinker who brings best practices and an eye for detail to maximize the company’s digital impact."
Job Outcomes You Must Get: list bullet points.
Let's list them:
- Drive Direct to Consumer (DTC) and Direct to Physician (DTP) digital marketing strategy through lead generation and top goal conversions.
- Optimize ROI of paid advertising campaigns using SEO, bid management, keyword research, campaign building and testing.
- Decide on appropriate placement of ads, monitoring performance, budget, and ROI.
- Measure digital traffic and report on analytics of ad campaigns and keyword strategies to stakeholders.
- Maintain website performance with consistent SEO management, focusing on metadata for optimizing top goal conversions and maintaining top keyword performance.
- Measure and report on website analytics, page performance and KPIs.
- Propose and publish digital marketing content to align with SEO management.
- Develop, execute and optimize email marketing campaigns within multiple business segments to drive engagement and lead nurturing.
- Analyze email marketing performance KPIs and translate insights into recommendations for continuous improvement.
- Brainstorm and implement conversion tests.
- Manage company social media channels and social PPC advertising.
- Report on competitor online presence.
Job Outcomes Requirements: list:
- Bachelor’s degree in Marketing, Digital Marketing or related field
- 3+ years experience with digital advertising and PPC management
- Proven experience with SEO, keyword research and content strategy
- Experience building and deploying email campaigns and audience segments
- Knowledge of Salesforce Marketing Cloud Engagement preferred
- Experience managing Social Media channels (Facebook, LinkedIn)
- Prior medical device experience or marketing within the healthcare field a plus
- Excellent analytical and critical thinking skills with strong attention to detail
- Knowledge of website content management systems (WordPress)
- Experience with CRM platforms for lead generation and lead management
- Google Ads/Google Analytics certification desired
- Knowledge of HTML, CSS, JavaScript a plus
- Ability to work independently and collaboratively in a fast-paced environment
- Self-starter with the ability to effectively manage several projects at once
Compensation: "The compensation range for this position is $82,000 to $100,000 annually with the final agreed upon rate to be based on individual experience, skills, and qualifications. Additional benefits include employee bonus, comprehensive health benefits, retirement savings options, paid time off, and opportunities for professional growth and development. Benefits eligibility and offerings may vary based on role and location."
We need Benefits section: list benefits: employee bonus, comprehensive health benefits, retirement savings options, paid time off, opportunities for professional growth and development. Also earlier People Purpose listed many benefits: Discretionary Time Off, Employee bonus plan, Flexible hybrid/remote work options, Full pay maternity, paternity, parental, short-term disability leaves, Employee driven recognition program, Access to hundreds of training opportunities, Company paid educational assistance, Well-being on demand, Perks at Work, Competitive health and welfare plans - HSA company contribution, 401(k) company match, Great culture and people!
We should combine? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we need to include all benefits mentioned. Could create a Benefits section with a list combining both sets, but avoid duplication. Let's list unique benefits:
- Discretionary Time Off
- Employee bonus plan
- Flexible hybrid/remote work options
- Full pay maternity, paternity, parental, short-term disability leaves
- Employee driven recognition program
- Access to hundreds of training opportunities
- Company paid educational assistance
- Well-being on demand
- Perks at Work
- Competitive health and welfare plans (HSA company contribution)
- 401(k) company match
- Great culture and people! (maybe not a benefit but culture)
- employee bonus (already)
- comprehensive health benefits (maybe same as health and welfare plans)
- retirement savings options (401(k) match)
- paid time off (Discretionary Time Off)
- opportunities for professional growth and development (training opportunities, educational assistance)
We should avoid duplication but keep all. Could list them as bullet points.
Pay section: compensation range.
Schedule: none, so omit.
Now About the role: Could include People Purpose and The Opportunity? But People Purpose is more about company culture; maybe we treat that as "About the role" includes overview of role and company? However we also have Responsibilities separate. The instruction: Use headings for sections like About the role, Responsibilities, etc. So we need to decide.
I think:
- About the role: brief overview of role (The Opportunity paragraph) maybe plus People Purpose? But People Purpose is about company culture, not role. Could still be part of About the role as it describes the company's people purpose. Might be okay.
But we must not repeat job title as heading. That's fine.
We'll produce:
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can decide which sections to include based on content.
We have:
- People Purpose: description of company culture. Could be "About the role"? Not exactly. Might be better as "About the role" includes overview of role and company? But we also have "The Opportunity:" which describes role responsibilities. Could treat that as "Responsibilities". The "Job Outcomes You Must Get:" list of duties - that's responsibilities. Also "Job Outcomes Requirements:" list of qualifications.
We also have compensation range and benefits.
Thus sections:
- About the role: maybe include People Purpose and The Opportunity overview? But we need to avoid duplication. Could put People Purpose under "About the role" as company culture. Then "Responsibilities" from Job Outcomes You Must Get. Then "Requirements" from Job Outcomes Requirements. Then "Benefits" from compensation and benefits paragraph. Then "Pay" from compensation range.
We should not include Schedule (no info). Skills maybe not separate; could be part of Requirements.
We must not repeat job title as heading. No Job ID.
We must remove boilerplate: cookie/navigation/legal/EEO etc none present.
We must preserve all substantive info.
Let's extract content:
People Purpose paragraph: "People Purpose: Beyond Competitive It is no longer ok to just be competitive regarding how we treat our people in everything we do. Our leadership team believes wholeheartedly we need to be beyond competitive and cultivate a culture of proud, driven employees who are passionate about the work they do and where they do it. Our leadership strives to unleash unsurpassed potential in every team and individual employed and owns making that happen. Sincere, Simple, Smart. What makes us Beyond Competitive: Discretionary Time Off Employee bonus planFlexible hybrid/remote work optionsFull pay maternity, paternity, parental, short-term disability leavesEmployee driven recognition programAccess to hundreds of training opportunities Company paid educational assistanceWell-being on demandPerks at Work Competitive health and welfare plans -HSA company contribution401(k) company matchGreat culture and people!"
That's a run-on; we need to keep as prose.
The Opportunity paragraph: "The Opportunity: The Digital Marketing Specialist drives Electromed’s digital strategy by planning, building and implementing programs and tactics to drive potential users and purchasers to the company website, enhance lead generation, and promote the SmartVest brand online. As the expert in online advertising, the Digital Marketing Specialist will manage and optimize the company pay-per-click (PPC) advertising, search engine optimization (SEO) strategy and search engine marketing (SEM) techniques targeted towards accelerating Direct to Consumer and Direct to Physician strategies. The role will drive website optimization, providing monthly analytics and insights surrounding performance and manage Electromed’s email marketing platform and social media channels. The Digital Marketing Specialist is a technical marketing thinker who brings best practices and an eye for detail to maximize the company’s digital impact."
Job Outcomes You Must Get: list bullet points.
Let's list them:
- Drive Direct to Consumer (DTC) and Direct to Physician (DTP) digital marketing strategy through lead generation and top goal conversions.
- Optimize ROI of paid advertising campaigns using SEO, bid management, keyword research, campaign building and testing.
- Decide on appropriate placement of ads, monitoring performance, budget, and ROI.
- Measure digital traffic and report on analytics of ad campaigns and keyword strategies to stakeholders.
- Maintain website performance with consistent SEO management, focusing on metadata for optimizing top goal conversions and maintaining top keyword performance.
- Measure and report on website analytics, page performance and KPIs.
- Propose and publish digital marketing content to align with SEO management.
- Develop, execute and optimize email marketing campaigns within multiple business segments to drive engagement and lead nurturing.
- Analyze email marketing performance KPIs and translate insights into recommendations for continuous improvement.
- Brainstorm and implement conversion tests.
- Manage company social media channels and social PPC advertising.
- Report on competitor online presence.
Job Outcomes Requirements: list:
- Bachelor’s degree in Marketing, Digital Marketing or related field
- 3+ years experience with digital advertising and PPC management
- Proven experience with SEO, keyword research and content strategy
- Experience building and deploying email campaigns and audience segments
- Knowledge of Salesforce Marketing Cloud Engagement preferred
- Experience managing Social Media channels (Facebook, LinkedIn)
- Prior medical device experience or marketing within the healthcare field a plus
- Excellent analytical and critical thinking skills with strong attention to detail
- Knowledge of website content management systems (WordPress)
- Experience with CRM platforms for lead generation and lead management
- Google Ads/Google Analytics certification desired
- Knowledge of HTML, CSS, JavaScript a plus
- Ability to work independently and collaboratively in a fast-paced environment
- Self-starter with the ability to effectively manage several projects at once
Compensation: "The compensation range for this position is $82,000 to $100,000 annually with the final agreed upon rate to be based on individual experience, skills, and qualifications. Additional benefits include employee bonus, comprehensive health benefits, retirement savings options, paid time off, and opportunities for professional growth and development. Benefits eligibility and offerings may vary based on role and location."
We need Benefits section: list benefits: employee bonus, comprehensive health benefits, retirement savings options, paid time off, opportunities for professional growth and development. Also earlier People Purpose listed many benefits: Discretionary Time Off, Employee bonus plan, Flexible hybrid/remote work options, Full pay maternity, paternity, parental, short-term disability leaves, Employee driven recognition program, Access to hundreds of training opportunities, Company paid educational assistance, Well-being on demand, Perks at Work, Competitive health and welfare plans - HSA company contribution, 401(k) company match, Great culture and people!
We should combine? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we need to include all benefits mentioned. Could create a Benefits section with a list combining both sets, but avoid duplication. Let's list unique benefits:
- Discretionary Time Off
- Employee bonus plan
- Flexible hybrid/remote work options
- Full pay maternity, paternity, parental, short-term disability leaves
- Employee driven recognition program
- Access to hundreds of training opportunities
- Company paid educational assistance
- Well-being on demand
- Perks at Work
- Competitive health and welfare plans (HSA company contribution)
- 401(k) company match
- Great culture and people! (maybe not a benefit but culture)
- employee bonus (already)
- comprehensive health benefits (maybe same as health and welfare plans)
- retirement savings options (401(k) match)
- paid time off (Discretionary Time Off)
- opportunities for professional growth and development (training opportunities, educational assistance)
We should avoid duplication but keep all. Could list them as bullet points.
Pay section: compensation range.
Schedule: none, so omit.
Now About the role: Could include People Purpose and The Opportunity? But People Purpose is more about company culture; maybe we treat that as "About the role" includes overview of role and company? However we also have Responsibilities separate. The instruction: Use headings for sections like About the role, Responsibilities, etc. So we need to decide.
I think:
- About the role: brief overview of role (The Opportunity paragraph) maybe plus People Purpose? But People Purpose is about company culture, not role. Could still be part of About the role as it describes the company's people purpose. Might be okay.
But we must not repeat job title as heading. That's fine.
We'll produce:
About the role
People Purpose: Beyond Competitive ... (the whole People Purpose paragraph)
The Opportunity: The Digital Marketing Specialist drives Electromed’s digital strategy ... (the Opportunity paragraph)
Then Responsibilities: list of Job Outcomes You Must Get as- ...
Then Requirements: list of Job Outcomes Requirements as
- ...
Then Benefits: list of benefits as
- ...
Then Pay:
The compensation range for this position is $82,000 to $100,000 annually with the final agreed upon rate to be based on individual experience, skills, and qualifications.
We should not include "Additional benefits include..." because we already listed benefits; but we need to preserve that info. Could incorporate into Benefits list: employee bonus, comprehensive health benefits, retirement savings options, paid time off, opportunities for professional growth and development. However we already have many of those; we can add them if not already present. Let's compile unique benefits list: - Discretionary Time Off - Employee bonus plan - Flexible hybrid/remote work options - Full pay maternity, paternity, parental, short-term disability leaves - Employee driven recognition program - Access to hundreds of training opportunities - Company paid educational assistance - Well-being on demand - Perks at Work - Competitive health and welfare plans (HSA company contribution) - 401(k) company match - Great culture and people! - Comprehensive health benefits (maybe redundant with health and welfare plans) - Retirement savings options (401(k) match) - Paid time off (Discretionary Time Off) - Opportunities for professional growth and development (training opportunities, educational assistance) To avoid too much redundancy, we could keep the original list from People Purpose plus the additional benefits from compensation paragraph that are not already covered: employee bonus (already), comprehensive health benefits (maybe same as health and welfare plans), retirement savings options (401(k) match), paid time off (Discretionary Time Off), opportunities for professional growth and development (training opportunities, educational assistance). So we can just keep the People Purpose list and note that additional benefits include employee bonus, comprehensive health benefits, retirement savings options, paid time off, opportunities for professional growth and development. But that repeats some. Given instruction to preserve ALL substantive information, we could just include both paragraphs as prose in Benefits section, not list. But we need to use- for any list of duties/requirements/benefits. The Benefits section contains a list of benefits; we should format as list. We could combine into a list that includes all items mentioned, even if some duplicates; duplicates okay? Might be considered redundant but not invented. Safer to include all items as they appear, maybe deduplicate obvious duplicates.
Let's create list:
- Discretionary Time Off
- Employee bonus plan
- Flexible hybrid/remote work options
- Full pay maternity, paternity, parental, short-term disability leaves
- Employee driven recognition program
- Access to hundreds of training opportunities
- Company paid educational assistance
- Well-being on demand
- Perks at Work
- Competitive health and welfare plans (HSA company contribution)
- 401(k) company match
- Great culture and people!
- Comprehensive health benefits
- Retirement savings options
- Paid time off
- Opportunities for professional growth and development
Note: Paid time off duplicates Discretionary Time Off; but we keep both as they appear in different places. Might be okay.
Now Benefits section heading
Benefits
with- .
Pay section:
Pay
withcompensation range. Now we need to ensure we don't include Schedule. Now produce HTML fragment. Let's craft the About the role paragraph: combine People Purpose and Opportunity as two
elements under same heading. We must not include headings for minor metadata like Job ID. Now output. Check for any
- for any list of duties/requirements/benefits. The Benefits section contains a list of benefits; we should format as list. We could combine into a list that includes all items mentioned, even if some duplicates; duplicates okay? Might be considered redundant but not invented. Safer to include all items as they appear, maybe deduplicate obvious duplicates.
Let's create list:
- Discretionary Time Off
- Employee bonus plan
- Flexible hybrid/remote work options
- Full pay maternity, paternity, parental, short-term disability leaves
- Employee driven recognition program
- Access to hundreds of training opportunities
- Company paid educational assistance
- Well-being on demand
- Perks at Work
- Competitive health and welfare plans (HSA company contribution)
- 401(k) company match
- Great culture and people!
- Comprehensive health benefits
- Retirement savings options
- Paid time off
- Opportunities for professional growth and development
Note: Paid time off duplicates Discretionary Time Off; but we keep both as they appear in different places. Might be okay.
Now Benefits section heading
- ...
Then Pay:
- ...
Then Benefits: list of benefits as