Digital Marketing Specialist

About the role

Drive Medical is a leading manufacturer of medical products with a strong and consistent track record of growth. The Digital Marketing Specialist will play a key role in growing and optimizing Drive Medical's B2B/professional email marketing and marketing automation program. This role shapes how Drive Medical engages customers through data-driven marketing, supporting lead generation and customer engagement initiatives while also assisting with website updates and digital marketing enhancements.

Responsibilities

• Execute B2B email marketing campaigns supporting lead generation, product launches, sales initiatives, customer communications, and business growth.
• Build emails, landing pages, forms, and workflows in HubSpot.
• Develop targeted email programs for key customer segments, including distributors, dealers, providers, retailers, and other strategic audiences.
• Own the email marketing calendar and ensure timely execution across multiple business units and product categories.
• Perform QA testing and campaign validation prior to launch.
• Provide monthly reporting and campaign optimization recommendations.
• Build and maintain audience lists and segmentation within HubSpot to support targeted email campaigns and marketing automation workflows.
• Analyze customer purchasing patterns, CRM data, and Power BI insights to identify new audience segments and campaign opportunities.
• Analyze campaign performance and customer engagement to improve targeting, personalization, and marketing effectiveness.
• Maintain contact lists, suppression lists, and CRM data quality.
• Support lead scoring, campaign attribution, tracking, and reporting within HubSpot.
• Collaborate with the development team to improve marketing automation processes and CRM functionality.
• Support website updates, landing pages, forms, and campaign content aligned with lead generation initiatives.
• Work with the development team to ensure seamless integration between the website, HubSpot, CRM, and marketing campaigns.

Requirements

• Hands-on experience with an email marketing and CRM platform (HubSpot Marketing Hub preferred).
• Experience supporting marketing automation campaigns, from workflow creation through performance analysis and optimization.
• Basic design competency for email and asset creation.
• Knowledge of B2B lead generation, audience segmentation, and marketing automation best practices.
• Familiarity with user engagement metrics across email and web.
• Confidence in using AI to streamline workflows, identify opportunities, and enhance marketing effectiveness.
• Experience with Excel; familiarity with Power BI is a plus.
• Understanding of digital marketing strategies, including best practices and emerging trends.
• Growth mindset with a commitment to continuous improvement and innovation.

Qualifications

• Bachelor's degree in Marketing or a related field or equivalent experience.
• 2+ years of hands-on experience in digital marketing.