Digital Marketing Specialist

About the role

Drees Homes is a family-owned home builder with a passion for making custom homes easy. For over 95 years, we've cared for our employees and customers— earning recognition as the 18th largest privately owned builder in the country and building a culture of long-tenured employees. We are proud to be a five-time U.S. Best Managed Company (2022–2026), a distinction sponsored by Deloitte Private and The Wall Street Journal, and to be Great Place to Work® certified for the past four years. Enrich your career at a company that values integrity, excellence, opportunity, stability, and success. Headquartered in Fort Mitchell, Kentucky, Drees operates in twelve metropolitan areas: Greater Cincinnati (including Northern Kentucky), Cleveland, and Columbus, Ohio; Austin, Dallas, Houston, and San Antonio, Texas; Indianapolis, Indiana; Jacksonville, Florida; Nashville, Tennessee; Raleigh, North Carolina; and Washington, D.C. Drees Homes, one of the largest privately-owned homebuilders in the nation, is looking for a Digital Marketing Specialist to work in our Corporate Marketing Department, located in Fort Mitchell, KY. This position will develop and execute demand-generating digital automation campaigns designed to grow and nurture the company's online sales funnel. The Digital Marketing Specialist will leverage digital marketing strategy, automation, personalization, data analysis, testing, and reporting to improve engagement and drive results for Drees Homes.

Responsibilities

• Execute digital automation strategies for Drees Homes.
• Develop targeted, personalized one-to-one marketing campaigns through Salesforce Marketing Cloud and Salesforce Account Engagement for Realtors, prospects, and homebuyers.
• Develop and manage email and SMS nurture campaigns to support New Home Specialists and Market Managers and enhance sales efforts to convert leads and traffic into sales.
• Build automated marketing campaign workflows based on customer interests and engagement levels using segmentation and personalization.
• Utilize third-party data to enhance campaign targeting.
• Coordinate with IT and marketing team members to