Digital Marketing Specialist

Based in St. Louis, Core & Main is a leader in advancing reliable infrastructure™ with local service, nationwide®. As a specialty distributor with a focus on water, wastewater, storm drainage and fire protection products and related services, Core & Main provides solutions to municipalities, private water companies and professional contractors across municipal, non-residential and residential end markets, nationwide. With over 370 locations across the U.S., the company provides its customers local expertise backed by a national supply chain. Core & Main’s 5,700 associates are committed to helping their communities thrive with safe and reliable infrastructure.

About the role

Bring your knowledge of digital marketing and corporate communications to produce creative content for a range of audiences and take our websites to new heights. As a self-starter who works well in a team environment, you will coordinate digital marketing projects from conception to completion and ensure we are on message.

Responsibilities

• Partner with the e-commerce marketing manager in the development of promotions, landing pages, marketing automations, as well as print and digital collateral.
• Create effective digital content to unlock growth and support the new e-commerce vertical.
• Translate data and behavior for the director of marketing and communications, business leaders, sales associates, and merchant/product teams to support the customer journey.
• Determine alternate digital paths, online or through direct and indirect sales associate touchpoints.
• Assess when digital may not be the optimal solution for sales growth.
• Drive regular reporting and analysis for campaigns and marketing efforts.

Requirements

• Minimum three to five years of experience in marketing.
• Understands the basic principles of marketing and communications and how they fit together.
• Creative and resourceful content provider who formulates and implements original ideas for websites, ensuring web strategy supports Core & Main business strategy.
• Excellent people skills with the ability to interact professionally across the organization.
• Organized, detailed project planner capable of working independently as part of a team to achieve desired results with a sense of urgency.
• Eye for good design, recognizing that visual design and copy are partners in good communication.
• Excellent command of search engine marketing, web content management systems, and digital analytics, understanding UX principles.
• Strong knowledge of driving traffic to a company's main site and enhancing the frontline customer journey.
• Excellent written and verbal communication skills.
• Experience using data and analysis for decision-making, with insight into when there is or is not enough information to change course.

Preferred Qualifications

• Direct-to-buyer understanding of e-commerce with B2B experience.
• Basic understanding of marketing automation software like HubSpot.
• Google Analytics and Google Tag Manager Certification.
• Oracle NetSuite Experience.