Digital Marketing Specialist
for each section heading. Use - for lists,
for prose. Remove boilerplate like EEO, etc. Also remove "We are unable to offer work sponsorship for this role." That's maybe relevant but not boilerplate; it's a note about sponsorship. Should we keep? It's substantive info about sponsorship. Could be included in About you or Requirements. Probably keep as a sentence in Requirements or About you. Also "Who we are:" description is about company; could be part of About the role? Might be considered boilerplate? It's company description; maybe keep as part of About the role? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Company description is not boilerplate; it's substantive about who they are. Could be included in About the role or a separate section? There's no explicit "About the company" heading; we could incorporate into About the role or maybe a separate "About the company" but not in allowed headings. Allowed headings are limited to those list. So we can put company description in About the role paragraph.
We need to preserve all substantive information. Let's extract sections:
About the role: description of role, what they do, impact, etc.
Responsibilities: list of duties.
Requirements: maybe education, experience.
Qualifications: maybe similar to requirements; but we can combine? The posting has "About you:" which lists qualifications/skills. Could treat as Requirements and Skills.
We need to decide sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits. Could also have "What's in this for you:" as Benefits.
We must not create sections with filler. Ensure each heading has content.
Let's parse:
About the role: first paragraph: "We are looking for a positive, enthusiastic, and creative team member to join our growing marketing team. The Buyers Edge Platform Marketing Department is seeking a Digital Marketing Specialist with experience developing, creating, and managing multiple digital and paid marketing campaigns, overseeing hundreds of thousands of dollars of advertising spend monthly. The Digital Marketing Specialist will be responsible for day-to-day management of multiple digital marketing campaigns across paid search, display, and social advertising for multiple brands. Beyond paid media, this role also builds and updates landing pages, supports technical and on-page SEO work, and helps maintain conversion tracking from website to Salesforce. This is a full-funnel execution role, not paid media alone. Much of that work runs through our vendor and agency partners: this person will regularly execute against vendor-delivered recommendations, creative, and campaign builds, and coordinate with the internal team to get questions answered and work reviewed. Work includes keyword research and management, analytics and tracking, campaign implementation, bid and budget management, landing page performance analysis, and campaign reporting. The candidate will be expected to improve campaign efficiency and increase conversions across all of these areas The ideal candidate will be confident assisting with all PPC activities: keyword and competitor research, optimization best practices, writing creative and conversion-oriented ad copy, and budget management. They should also be comfortable picking up SEO and landing page tasks as they come up. Day-to-day platform work spans Google Ads, Meta (Facebook/Instagram), LinkedIn, ZoomInfo Marketing, and Google Analytics 4 for measurement. This candidate will be able to translate prior campaign experience to our foodservice and hospitality audiences. We are unable to offer work sponsorship for this role."
That's a lot; could be split into About the role and Responsibilities.
Responsibilities: list of duties: "Develop and execute digital marketing campaigns for brands across paid search, display, video, and social platforms, primarily Google Ads, Meta (Facebook/Instagram), and LinkedIn Manage campaign configuration, launch, and ongoing optimization, including ad copywriting, budget/billing management, and data-based adjustments Monitor campaign and site performance in Google Analytics 4, and use it to inform optimization and reporting Build and update landing pages, and handle ad hoc website update requests as they come in Execute against recommendations, creative, and campaign builds delivered by vendor and agency partners, coordinating with the internal team to route questions and get work reviewed Support technical SEO, on-page SEO, and content updates identified through audits or vendor recommendations Support Salesforce/Pardot form tracking and completion action setup Troubleshoot and find creative solutions to brand-specific needs Identify and test optimization opportunities across ad copy and landing pages, including A/B testing Ensure campaigns are meeting clearly defined conversion objectives Deliver analytics and reporting that shows progress internally Maintain knowledge of industry best practices and new technologies"
That's a list.
Requirements: education: Bachelor's degree in Marketing, Communications, Business, or a related field. 2-3 years' experience in paid marketing channels and technologies, specifically Google Ads, Meta (Facebook/Instagram), and LinkedIn. Working knowledge of Google Analytics 4, with ability to translate performance data into optimization decisions and reporting. A proven track record of successful marketing campaigns; foodservice or hospitality experience a plus. Exposure to SEO fundamentals (technical, on-page, content) and AI search visibility (AEO/GEO) is a plus. Willingness to learn both is expected regardless. Comfort building or updating landing pages and basic HTML/CSS, or willingness to learn. Comfortable using AI tools (research, drafting, campaign analysis, and similar tasks) to support marketing workflows, regardless of platform. Proficient in copywriting for ads, landing pages, and email. Salesforce/Pardot experience a plus. Comfortable executing work delivered by an external vendor or agency partner, and coordinating internally to keep it moving through review. Excellent written and verbal communicator. Experience working under tight deadlines in a fast-moving, shifting-priority environment.
Also "Not sure you meet every qualification? Studies show that diverse applicants often hesitate to apply unless they check every box. At Buyers Edge Platform, we value authenticity and inclusion—if you're excited about the role, we encourage you to apply. You might be exactly who we’re looking for!" That's encouraging but could be considered boilerplate? It's not EEO but it's motivational; maybe keep as a paragraph in About you? But we can include as part of Requirements or Qualifications.
Skills: maybe list of specific skills: PPC, SEO, landing pages, HTML/CSS, AI tools, copywriting, Salesforce/Pardot, vendor coordination, communication, deadline-driven.
But we already have many in Requirements. Could split: Requirements = education + experience; Qualifications = pluses; Skills = specific abilities. However we need to avoid thin sections. Perhaps combine into one "Requirements and Qualifications" but headings limited. Could do About the role, Responsibilities, Requirements (includes education, experience, qualifications, skills), Benefits.
But we need to follow instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use multiple of those if content exists.
Let's decide:
- About the role: brief overview of role and team.
- Responsibilities: bullet list of duties.
- Requirements: education + years experience + core competencies (Google Ads, Meta, LinkedIn, GA4, etc.)
- Qualifications: pluses (foodservice/hospitality experience, SEO fundamentals, AI search visibility, Salesforce/Pardot, etc.)
- Skills: specific skills like copywriting, HTML/CSS, AI tools, vendor coordination, communication, deadline-driven.
- Benefits: benefits list.
We must ensure each section has substantive content, not filler.
Let's extract content for each.
About the role: we can take first two sentences: "We are looking for a positive, enthusiastic, and creative team member to join our growing marketing team. The Buyers Edge Platform Marketing Department is seeking a Digital Marketing Specialist with experience developing, creating, and managing multiple digital and paid marketing campaigns, overseeing hundreds of thousands of dollars of advertising spend monthly." Also maybe include "This is a full-funnel execution role, not paid media alone." But that could be responsibilities. Keep About the role short.
Responsibilities: bullet list as above.
Requirements: Bachelor's degree in Marketing, Communications, Business, or related field; 2-3 years' experience in paid marketing channels and technologies, specifically Google Ads, Meta (Facebook/Instagram), and LinkedIn; Working knowledge of Google Analytics 4, with ability to translate performance data into optimization decisions and reporting.
Qualifications: A proven track record of successful marketing campaigns; foodservice or hospitality experience a plus; Exposure to SEO fundamentals (technical, on-page, content) and AI search visibility (AEO/GEO) is a plus; Willingness to learn both is expected regardless; Comfort building or updating landing pages and basic HTML/CSS, or willingness to learn; Comfortable using AI tools (research, drafting, campaign analysis, and similar tasks) to support marketing workflows, regardless of platform; Proficient in copywriting for ads, landing pages, and email; Salesforce/Pardot experience a plus; Comfortable executing work delivered by an external vendor or agency partner, and coordinating internally to keep it moving through review; Excellent written and verbal communicator; Experience working under tight deadlines in a fast-moving, shifting-priority environment.
Skills: maybe we can list specific skills: Keyword and competitor research; Optimization best practices; Writing creative and conversion-oriented ad copy; Budget management; Landing page creation/updates; Basic HTML/CSS; SEO (technical, on-page); AI tool usage; Copywriting; Salesforce/Pardot; Vendor/agency coordination; Data analysis and reporting; A/B testing; Campaign performance monitoring.
But many overlap with qualifications. Could combine Qualifications and Skills into one section "Qualifications and Skills". But headings list includes both; we could still use both if we split meaningfully.
Maybe better: Qualifications = education/experience; Skills = specific abilities. But we already used Requirements for education/experience. Let's shift:
- About the role: overview.
- Responsibilities: duties.
- Requirements: education + experience.
- Qualifications: pluses (foodservice, SEO, AI, Salesforce/Pardot, etc.)
- Skills: specific abilities (copywriting, HTML/CSS, AI tools, vendor coordination, communication, deadline-driven, etc.)
- Benefits: benefits.
Check for duplication: Ensure not repeating same bullet.
Let's craft.
Now benefits: "Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match. Grow with us. Enjoy strong training, development, and competitive pay. Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required." Also "We welcome all. We are committed to creating a diverse environment and are proud to be an equal opportunity employer." That's EEO boilerplate; we should remove EEO lines. So we keep benefits: medical, dental, vision, FSA, company-paid life insurance, 401(k) with match, training/development, competitive pay, flexible PTO (no accrual). Also "Grow with us. Enjoy strong training, development, and competitive pay." That's benefits.
We should not include "We welcome all..." as it's EEO. Remove.
Now produce HTML.
We need to use
for each heading. Use - for lists. Use
for prose.
Let's craft:
About the role
We are looking for a positive, enthusiastic, and creative team member to join our growing marketing team. The Buyers Edge Platform Marketing Department is seeking a Digital Marketing Specialist with experience developing, creating, and managing multiple digital and paid marketing campaigns, overseeing hundreds of thousands of dollars of advertising spend monthly. This is a full‑funnel execution role that extends beyond paid media to include landing page creation, technical
for prose. Remove boilerplate like EEO, etc. Also remove "We are unable to offer work sponsorship for this role." That's maybe relevant but not boilerplate; it's a note about sponsorship. Should we keep? It's substantive info about sponsorship. Could be included in About you or Requirements. Probably keep as a sentence in Requirements or About you. Also "Who we are:" description is about company; could be part of About the role? Might be considered boilerplate? It's company description; maybe keep as part of About the role? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Company description is not boilerplate; it's substantive about who they are. Could be included in About the role or a separate section? There's no explicit "About the company" heading; we could incorporate into About the role or maybe a separate "About the company" but not in allowed headings. Allowed headings are limited to those list. So we can put company description in About the role paragraph. We need to preserve all substantive information. Let's extract sections: About the role: description of role, what they do, impact, etc. Responsibilities: list of duties. Requirements: maybe education, experience. Qualifications: maybe similar to requirements; but we can combine? The posting has "About you:" which lists qualifications/skills. Could treat as Requirements and Skills. We need to decide sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits. Could also have "What's in this for you:" as Benefits. We must not create sections with filler. Ensure each heading has content. Let's parse: About the role: first paragraph: "We are looking for a positive, enthusiastic, and creative team member to join our growing marketing team. The Buyers Edge Platform Marketing Department is seeking a Digital Marketing Specialist with experience developing, creating, and managing multiple digital and paid marketing campaigns, overseeing hundreds of thousands of dollars of advertising spend monthly. The Digital Marketing Specialist will be responsible for day-to-day management of multiple digital marketing campaigns across paid search, display, and social advertising for multiple brands. Beyond paid media, this role also builds and updates landing pages, supports technical and on-page SEO work, and helps maintain conversion tracking from website to Salesforce. This is a full-funnel execution role, not paid media alone. Much of that work runs through our vendor and agency partners: this person will regularly execute against vendor-delivered recommendations, creative, and campaign builds, and coordinate with the internal team to get questions answered and work reviewed. Work includes keyword research and management, analytics and tracking, campaign implementation, bid and budget management, landing page performance analysis, and campaign reporting. The candidate will be expected to improve campaign efficiency and increase conversions across all of these areas The ideal candidate will be confident assisting with all PPC activities: keyword and competitor research, optimization best practices, writing creative and conversion-oriented ad copy, and budget management. They should also be comfortable picking up SEO and landing page tasks as they come up. Day-to-day platform work spans Google Ads, Meta (Facebook/Instagram), LinkedIn, ZoomInfo Marketing, and Google Analytics 4 for measurement. This candidate will be able to translate prior campaign experience to our foodservice and hospitality audiences. We are unable to offer work sponsorship for this role." That's a lot; could be split into About the role and Responsibilities. Responsibilities: list of duties: "Develop and execute digital marketing campaigns for brands across paid search, display, video, and social platforms, primarily Google Ads, Meta (Facebook/Instagram), and LinkedIn Manage campaign configuration, launch, and ongoing optimization, including ad copywriting, budget/billing management, and data-based adjustments Monitor campaign and site performance in Google Analytics 4, and use it to inform optimization and reporting Build and update landing pages, and handle ad hoc website update requests as they come in Execute against recommendations, creative, and campaign builds delivered by vendor and agency partners, coordinating with the internal team to route questions and get work reviewed Support technical SEO, on-page SEO, and content updates identified through audits or vendor recommendations Support Salesforce/Pardot form tracking and completion action setup Troubleshoot and find creative solutions to brand-specific needs Identify and test optimization opportunities across ad copy and landing pages, including A/B testing Ensure campaigns are meeting clearly defined conversion objectives Deliver analytics and reporting that shows progress internally Maintain knowledge of industry best practices and new technologies" That's a list. Requirements: education: Bachelor's degree in Marketing, Communications, Business, or a related field. 2-3 years' experience in paid marketing channels and technologies, specifically Google Ads, Meta (Facebook/Instagram), and LinkedIn. Working knowledge of Google Analytics 4, with ability to translate performance data into optimization decisions and reporting. A proven track record of successful marketing campaigns; foodservice or hospitality experience a plus. Exposure to SEO fundamentals (technical, on-page, content) and AI search visibility (AEO/GEO) is a plus. Willingness to learn both is expected regardless. Comfort building or updating landing pages and basic HTML/CSS, or willingness to learn. Comfortable using AI tools (research, drafting, campaign analysis, and similar tasks) to support marketing workflows, regardless of platform. Proficient in copywriting for ads, landing pages, and email. Salesforce/Pardot experience a plus. Comfortable executing work delivered by an external vendor or agency partner, and coordinating internally to keep it moving through review. Excellent written and verbal communicator. Experience working under tight deadlines in a fast-moving, shifting-priority environment. Also "Not sure you meet every qualification? Studies show that diverse applicants often hesitate to apply unless they check every box. At Buyers Edge Platform, we value authenticity and inclusion—if you're excited about the role, we encourage you to apply. You might be exactly who we’re looking for!" That's encouraging but could be considered boilerplate? It's not EEO but it's motivational; maybe keep as a paragraph in About you? But we can include as part of Requirements or Qualifications. Skills: maybe list of specific skills: PPC, SEO, landing pages, HTML/CSS, AI tools, copywriting, Salesforce/Pardot, vendor coordination, communication, deadline-driven. But we already have many in Requirements. Could split: Requirements = education + experience; Qualifications = pluses; Skills = specific abilities. However we need to avoid thin sections. Perhaps combine into one "Requirements and Qualifications" but headings limited. Could do About the role, Responsibilities, Requirements (includes education, experience, qualifications, skills), Benefits. But we need to follow instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use multiple of those if content exists. Let's decide: - About the role: brief overview of role and team. - Responsibilities: bullet list of duties. - Requirements: education + years experience + core competencies (Google Ads, Meta, LinkedIn, GA4, etc.) - Qualifications: pluses (foodservice/hospitality experience, SEO fundamentals, AI search visibility, Salesforce/Pardot, etc.) - Skills: specific skills like copywriting, HTML/CSS, AI tools, vendor coordination, communication, deadline-driven. - Benefits: benefits list. We must ensure each section has substantive content, not filler. Let's extract content for each. About the role: we can take first two sentences: "We are looking for a positive, enthusiastic, and creative team member to join our growing marketing team. The Buyers Edge Platform Marketing Department is seeking a Digital Marketing Specialist with experience developing, creating, and managing multiple digital and paid marketing campaigns, overseeing hundreds of thousands of dollars of advertising spend monthly." Also maybe include "This is a full-funnel execution role, not paid media alone." But that could be responsibilities. Keep About the role short. Responsibilities: bullet list as above. Requirements: Bachelor's degree in Marketing, Communications, Business, or related field; 2-3 years' experience in paid marketing channels and technologies, specifically Google Ads, Meta (Facebook/Instagram), and LinkedIn; Working knowledge of Google Analytics 4, with ability to translate performance data into optimization decisions and reporting. Qualifications: A proven track record of successful marketing campaigns; foodservice or hospitality experience a plus; Exposure to SEO fundamentals (technical, on-page, content) and AI search visibility (AEO/GEO) is a plus; Willingness to learn both is expected regardless; Comfort building or updating landing pages and basic HTML/CSS, or willingness to learn; Comfortable using AI tools (research, drafting, campaign analysis, and similar tasks) to support marketing workflows, regardless of platform; Proficient in copywriting for ads, landing pages, and email; Salesforce/Pardot experience a plus; Comfortable executing work delivered by an external vendor or agency partner, and coordinating internally to keep it moving through review; Excellent written and verbal communicator; Experience working under tight deadlines in a fast-moving, shifting-priority environment. Skills: maybe we can list specific skills: Keyword and competitor research; Optimization best practices; Writing creative and conversion-oriented ad copy; Budget management; Landing page creation/updates; Basic HTML/CSS; SEO (technical, on-page); AI tool usage; Copywriting; Salesforce/Pardot; Vendor/agency coordination; Data analysis and reporting; A/B testing; Campaign performance monitoring. But many overlap with qualifications. Could combine Qualifications and Skills into one section "Qualifications and Skills". But headings list includes both; we could still use both if we split meaningfully. Maybe better: Qualifications = education/experience; Skills = specific abilities. But we already used Requirements for education/experience. Let's shift: - About the role: overview. - Responsibilities: duties. - Requirements: education + experience. - Qualifications: pluses (foodservice, SEO, AI, Salesforce/Pardot, etc.) - Skills: specific abilities (copywriting, HTML/CSS, AI tools, vendor coordination, communication, deadline-driven, etc.) - Benefits: benefits. Check for duplication: Ensure not repeating same bullet. Let's craft. Now benefits: "Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match. Grow with us. Enjoy strong training, development, and competitive pay. Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required." Also "We welcome all. We are committed to creating a diverse environment and are proud to be an equal opportunity employer." That's EEO boilerplate; we should remove EEO lines. So we keep benefits: medical, dental, vision, FSA, company-paid life insurance, 401(k) with match, training/development, competitive pay, flexible PTO (no accrual). Also "Grow with us. Enjoy strong training, development, and competitive pay." That's benefits. We should not include "We welcome all..." as it's EEO. Remove. Now produce HTML. We need to use
for each heading. Use - for lists. Use
for prose.
Let's craft:
About the role
We are looking for a positive, enthusiastic, and creative team member to join our growing marketing team. The Buyers Edge Platform Marketing Department is seeking a Digital Marketing Specialist with experience developing, creating, and managing multiple digital and paid marketing campaigns, overseeing hundreds of thousands of dollars of advertising spend monthly. This is a full‑funnel execution role that extends beyond paid media to include landing page creation, technical
for prose. Let's craft:
About the role
We are looking for a positive, enthusiastic, and creative team member to join our growing marketing team. The Buyers Edge Platform Marketing Department is seeking a Digital Marketing Specialist with experience developing, creating, and managing multiple digital and paid marketing campaigns, overseeing hundreds of thousands of dollars of advertising spend monthly. This is a full‑funnel execution role that extends beyond paid media to include landing page creation, technical