Digital Marketing Specialist

Company Overview

Buyers Edge Platform is a leading digital procurement network and solutions provider for the foodservice industry. It delivers savings, insights, and technology to operators, distributors, and manufacturers through solutions such as Digital Procurement Network, Fresh Services, Software Solutions, and Supply Chain Management. The culture emphasizes collaboration, technology, and helping foodservice businesses succeed.

About the role

We are looking for a positive, enthusiastic, and creative team member to join our growing marketing team. The Buyers Edge Platform Marketing Department supports 20+ companies and operates like a marketing agency, often juggling 15 separate projects at a time. The Digital Marketing Specialist will develop, create, and manage multiple digital and paid marketing campaigns, overseeing hundreds of thousands of dollars of advertising spend each month.

Responsibilities

• Develop and execute digital marketing campaigns across paid search, display, video, and social platforms (Google Ads, Meta, LinkedIn).
• Manage campaign configuration, launch, ongoing optimization, ad copywriting, budget/billing management, and data‑based adjustments.
• Monitor campaign and site performance in Google Analytics 4 and use insights for optimization and reporting.
• Build and update landing pages; handle ad‑hoc website update requests.
• Execute vendor and agency recommendations, creative, and campaign builds while coordinating internal review.
• Support technical SEO, on‑page SEO, and content updates identified through audits or vendor recommendations.
• Set up and maintain Salesforce/Pardot form tracking and completion actions.
• Troubleshoot and devise creative solutions to brand‑specific needs.
• Identify and test optimization opportunities across ad copy and landing pages, including A/B testing.
• Ensure campaigns meet clearly defined conversion objectives and deliver analytics and reporting.
• Maintain knowledge of industry best practices and emerging technologies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–3 years of experience in paid marketing channels and technologies, specifically Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• Working knowledge of Google Analytics 4 with ability to translate performance data into optimization decisions.
• Proven track record of successful marketing campaigns; experience in foodservice or hospitality is a plus.
• Exposure to SEO fundamentals (technical, on‑page, content) and AI search visibility concepts is a plus.
• Comfort building or updating landing pages and basic HTML/CSS, or willingness to learn.
• Proficiency with AI tools for research, drafting, and campaign analysis.
• Strong copywriting skills for ads, landing pages, and email.
• Salesforce/Pardot experience is a plus.
• Ability to execute work delivered by external vendors or agency partners and coordinate internal review.
• Excellent written and verbal communication skills.
• Experience working under tight deadlines in a fast‑moving, shifting‑priority environment.

Benefits

• Medical, dental, vision, and FSA options.
• Company‑paid life insurance.
• 401(k) with company match.
• Strong training and development opportunities.
• Competitive pay.
• Flexible PTO policy with no accrual required.
• Work‑life balance emphasis.