Digital Marketing Specialist

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop new pay-per-click (PPC) campaigns and maintain/optimize existing PPC campaigns
• Execute paid search campaign recommendations and optimizations in Google Ads
• Identify important keywords and phrases for both PPC and organic search optimization. Carry-out completion of or make recommendations to appropriate personnel for the resulting action items
• Maintain corporate social media pages including Facebook, Twitter, Pinterest and Instagram, including communication with customers
• Manage and maintain numerous accounts, including measuring, testing, revising, and repeating to continually improve campaign performance
• Continuously optimize content to ensure maximum rankings for targeted keywords
• Recommend, develop and implement digital strategies to improve online customer experience
• Work with marketing team in development of ad campaigns and marketing plans

QUALIFICATIONS/EXPERIENCE

• Bachelor’s Degree in Marketing, Business, Mass Communications, or some combination of experience and education
• 1-2 years of Google AdWords/PPC experience – (Google Ads certification required)
• 2+ years of experience with commercial Facebook, Twitter, Pinterest and Instagram platforms for business
• Strong to expert level of knowledge of Microsoft Office Suite
• Proven excellent written and verbal communication skills
• Ad copywriting and proofreading skills
• Email Marketing campaign building experience
• Online reputation management experience