Digital Marketing Specialist

About the role

The Digital Marketing Specialist develops, executes, and optimizes data-driven online marketing campaigns across the healthcare system's digital channels, with primary ownership of the system's flagship website properties. This role is responsible for both the day-to-day operations and the long-term strategic evolution of the website to improve patient experience, provider discoverability, and online scheduling. The Specialist will blend web management expertise, CRM workflow design, and strategic vision with a strict understanding of healthcare compliance, data privacy, and patient empathy. Department: System Marketing.

Responsibilities

• Develop, execute, and optimize data-driven online marketing campaigns across digital channels.
• Own and manage the system's flagship website properties.
• Handle day-to-day operations and long-term strategic evolution of the website.
• Improve patient experience, provider discoverability, and online scheduling.
• Blend web management expertise, CRM workflow design, and strategic vision.
• Ensure healthcare compliance, data privacy, and patient empathy.

Qualifications

• Bachelor’s degree in Marketing, Communications, Web Development, Healthcare Administration, or a related field (required).
• 2–4 years of digital marketing experience, with emphasis on web operations, content management, email marketing, and digital project execution (required).
• Direct experience managing web environments using Optimizely (formerly Episerver) for content management, experimentation, or personalization (highly preferred).
• Deep understanding of HIPAA guidelines and patient privacy regulations, especially regarding web tracking pixels, patient forms, and third‑party healthcare analytics.
• Proficiency with HTML/CSS basics, UX/UI best practices, and enterprise CMS environments.
• Proven success using tools like Google Ads and Meta Ads Manager.
• Preferred web systems: Optimizely CMS, Optimizely Data Platform (ODP), or Optimizely Web Experimentation.
• Preferred data visualization & analytics: Tableau, Google Analytics (with healthcare‑compliant configurations), and Google Search Console.
• Preferred patient experience & directory platforms: Loyal Health, Kyruus, Yext, or similar healthcare‑specific directory and chat tools.
• Preferred CRM tools: Salesforce Health Cloud, HubSpot, or specialized healthcare CRM software.

Schedule

• Shift: Day
• Working Hours: 8 am – 5 pm
• Authorized hours: 80.00 hours bi‑weekly