Digital Marketing Specialist

We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading. Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate, duplicated lines, application instructions. Include a section only when posting has real, specific content for it. Do not emit heading followed by filler/placeholder text like "commensurate with experience", "not specified", etc. So we need to extract content. Given posting: - Reports To: Marketing Director - Salary: Competitive and commensurate with experience (this is filler; we should not create Pay section because it's just "Competitive and commensurate with experience" which is vague; we should not create Pay section unless posting actually states them. It says Salary: Competitive and commensurate with experience. That's vague; we should not create Pay section because it's not specific. So we omit Pay. - About the American Philatelic Society: that's about the organization, not necessarily "About the role". The instruction: use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to map content to these headings. "About the role" could be the position summary. So we can put the position summary under About the role. - Responsibilities: we have "KEY RESPONSIBILITIES" with sub-bullets. So we can create Responsibilities section with list items. - Requirements: there is a "QUALIFICATIONS" section with Required and Preferred. Required is qualifications. So we can put Required qualifications under Requirements (or Qualifications?). The instruction lists Requirements and Qualifications as separate possible headings. We need to decide which to use. Usually Requirements = required qualifications; Qualifications = maybe preferred? But we have both Required and Preferred. We could put Required under Requirements, Preferred under Qualifications (or Skills?). However we also have CORE COMPETENCIES which could be Skills. So we can map: - About the role: Position summary paragraph. - Responsibilities: list of duties from KEY RESPONSIBILITIES (maybe grouped but we can just list each bullet as

  ). - Requirements: Required qualifications list. - Qualifications: Preferred qualifications list. - Skills: CORE COMPETENCIES list. - Benefits: Not mentioned; we should not create Benefits section. - Pay: Not specific; omit. - Schedule: Not mentioned; omit. We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from those sections. We need to remove boilerplate: "Reports To: Marketing Director" maybe we can keep as a short

  maybe? The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it." So Reports To is minor metadata; we can include in a short

  maybe before sections. Also Salary line is filler; we should drop it (since it's vague). So we can include a short

  with "Reports To: Marketing Director". Or we could drop it entirely; but it's minor metadata, we can fold into a short

  . Let's include a

  Reports To: Marketing Director

  before sections. Now we need to ensure we don't repeat job title as heading. The job title is Digital Marketing Specialist; we should not add heading for that. Now we need to format lists. Let's extract the content. Position summary (under ABOUT THE AMERICAN PHILATELIC SOCIETY and POSITION SUMMARY). Actually there is a paragraph after "POSITION SUMMARY". Let's capture that: "The Digital Marketing Specialist serves as the primary steward of the American Philatelic Society's social media presence and outward-facing digital communications. This position is responsible for planning, creating, curating, publishing, and optimizing content across APS social media channels, email communications, newsletters, website properties, and other digital platforms to increase audience engagement, strengthen member connections, support organizational goals, and expand awareness of APS programs, services, events, publications, and initiatives. The role oversees the day-to-day execution of APS's social media presence, email marketing efforts, weekly digital newsletter, website content updates, and digital audience engagement activities. This position develops compelling content while also identifying, curating, and sharing relevant information from APS affiliates, members, partners, industry organizations, and other trusted sources that provide value to the APS community. Working closely with the Marketing Director, Videographer, and internal stakeholders, this position balances content creation, content curation, and digital communications responsibilities to ensure APS maintains an active, engaging, and consistent presence across all digital channels. Success in this role requires strong communication skills, creativity, organization, adaptability, and the ability to manage multiple projects and publishing schedules simultaneously." We can put that as prose under About the role (

  About the role

  ...

  ). Now Responsibilities: Under KEY RESPONSIBILITIES there are bullet points with subheadings like "Social Media Strategy & Channel Management", "Digital Communications & Audience Engagement", "Content Curation, Creation & Community Monitoring", "Analytics & Performance Optimization", "Team Collaboration & Organizational Support". Each has multiple bullet points (some with line breaks). We need to preserve all substantive information; we can flatten them into a list of items, each bullet as

  . Should we keep the subheadings? Could embed them as part of the list item text. Probably fine to just list each bullet point as

  preserving the text. Let's extract each bullet: Social Media Strategy & Channel Management: - Serve as the primary coordinator for APS social media channels including Facebook, Instagram, LinkedIn, YouTube, and emerging platforms through the use of Hubspot. - Develop and execute social media strategies that increase audience engagement, brand awareness, membership growth, and event participation. - Create and maintain an integrated content calendar coordinating social media, email marketing, website content, organizational announcements, events, and campaigns. - Schedule, publish, optimize, and monitor content across social media platforms. - Monitor social media trends, platform updates, and best practices to continuously improve APS's digital presence. - Ensure brand consistency, messaging alignment, and quality standards across all channels. Digital Communications & Audience Engagement: - Manage the APS weekly digital newsletter and other email communications utilizing HubSpot. - Develop, write, curate, format, schedule, and distribute email marketing campaigns and organizational communications. - Create, update, and maintain website content utilizing Drupal and other content management systems. - Monitor audience engagement, respond to inquiries, and maintain an active and positive presence across digital channels. - Coordinate messaging across social media, email, and website platforms to maximize reach, engagement, and consistency. - Track and report performance metrics across social media, email marketing, and website channels while identifying opportunities for improvement. - Coordinate messaging across social media, email, and website channels to maintain consistency and maximize audience reach. (Note duplicate? Actually there are two similar lines; we keep both as they appear.) Content Curation, Creation & Community Monitoring: - Develop engaging digital content including social media graphics, short-form videos, reels, photography, written content, member stories, educational content, and promotional materials. - Assist in creating content that highlights APS members, programs, services, events, publications, collections, and organizational impact. - Identify, curate, and share relevant content from affiliates, chapters, members, industry partners, museums, hobby organizations, and other trusted external sources. - Collaborate with staff, volunteers, and stakeholders to identify storytelling opportunities and content priorities. - Utilize Adobe Creative Suite, Canva, AI-powered tools, and other technologies to support content creation, editing, and publishing workflows. Analytics & Performance Optimization: - Track and report social media, email and web performance, audience growth, engagement metrics, and content effectiveness. - Analyze content performance data to identify successful strategies and opportunities for improvement. - Provide regular insights and recommendations regarding content planning, audience behavior, platform performance, and emerging opportunities. - Utilize data-driven decision making to improve engagement, reach, and organizational visibility. Team Collaboration & Organizational Support: - Work closely with the Marketing Director, Videographer, and other APS departments to support strategic marketing and communications initiatives. - Contribute creative ideas, campaign concepts, and storytelling opportunities that support organizational goals. - Manage multiple projects and deadlines while maintaining accuracy, quality, and attention to detail. - Develop, maintain, and continuously improve standard operating procedures (SOPs) within assigned areas of responsibility to ensure consistent, efficient, and well-documented operations. Now Requirements (Required qualifications): list under "Required". Let's extract each bullet: - Demonstrable experience managing social media channels for an organization, brand, nonprofit, or business. - Experience creating and scheduling social media content across multiple platforms. - Experience developing, managing, and distributing email newsletters and digital communications. - Experience creating and deploying email marketing campaigns using HubSpot or similar marketing automation platforms. - Experience maintaining website content using Drupal or comparable content management systems. - Experience developing and maintaining content calendars and publishing schedules. - Strong understanding of Facebook, Instagram, LinkedIn, YouTube, and evolving social media platforms. - Experience monitoring, curating, and sharing content from third-party organizations, affiliates, partners, and industry sources. - Experience building audience engagement and managing online communities. - Proficiency with Adobe Creative Suite, Canva, and similar content creation tools. - Experience producing and editing short-form video content. - Strong writing, editing, proofreading, communication, and storytelling skills. - Experience utilizing analytics and reporting tools to evaluate content and campaign performance. - Excellent organizational skills and ability to manage multiple projects, communication channels, and deadlines simultaneously. - Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Public Relations, Social Media, or a related field, or equivalent professional experience. Now Qualifications (Preferred): list under "Preferred". Extract: - Experience working in a nonprofit, association, membership-based, museum, educational, arts, or cultural organization. - Experience creating content around history, collectibles, hobbies, culture, education, or community-focused interests. - Photography and basic graphic design experience. - Experience utilizing HubSpot for email marketing, newsletter development, audience segmentation, and campaign management. - Experience growing social media audiences and increasing engagement through strategic content initiatives. - Experience utilizing AI-powered tools to improve content creation and workflow efficiency. - Familiarity with influencer, partner, affiliate, or community-based content strategies. - Curiosity about collecting, philately, museums, culture, history, and lifelong learning. Now Skills: CORE COMPETENCIES list. Extract each bullet (they are separated by ·). Let's list: - Social media management and audience engagement - Digital communications and content distribution - Email marketing and newsletter development - Website content administration and publishing - Content creation and digital storytelling - Graphic design and visual communication - Content curation and information sourcing - Written communication and editorial excellence - Analytics and performance optimization - Project management and organizational effectiveness - Collaboration and cross-functional teamwork - Adaptability and continuous learning Now we need to output HTML fragment with sections only if there is real content. All sections have content. We need to wrap each section in

  heading and then either

  for prose or

  • for lists. For About the role: we have prose (multiple paragraphs). Could combine into one

    with line breaks? Better to keep as

    containing the whole summary; we can include
    but not needed. We'll just put the summary as one

    (maybe multiple sentences). It's okay. Now we need to ensure we don't include any boilerplate like "HOW TO APPLY". Remove that. Also remove duplicated lines: we saw duplicate "Coordinate messaging across social media, email, and website channels to maintain consistency and maximize audience reach." appears twice under Digital Communications & Audience Engagement. We should keep both? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail