Digital Marketing Specialist

About the role

Every new team member — regardless of experience level — goes through our comprehensive bootcamp training program. You'll receive hands-on training in:

• SEO foundations including technical SEO, local SEO, on-page optimization, and content strategy tailored to the medical aesthetics vertical
• Google Ads and Meta Ads campaign setup, audience targeting, bid strategies, ad creative best practices, and platform-specific optimization techniques
• Analytics and reporting tools including GA4, Google Search Console, Google Tag Manager, and GoHighLevel reporting dashboards
• Marketing automation using GoHighLevel — email sequences, SMS campaigns, and workflow automations that nurture leads and drive patient bookings
• Med spa treatment marketing fundamentals — common procedures, patient decision journeys, seasonal demand patterns, and what makes aesthetics marketing unique

Who we're looking for

Desired Education: Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

Requirements:

• 2+ years of hands-on experience executing digital marketing campaigns across multiple channels
• Proficiency with Google Ads, Meta Ads Manager, and at least one SEO platform (Ahrefs, SEMrush, or Moz)
• Experience with Google Analytics (GA4) and Google Tag Manager
• Working knowledge of marketing automation and CRM platforms
• Familiarity with A/B testing, landing page optimization, and conversion rate optimization

Qualities:

• Analytically Minded: You dig into data to find insights, not just report numbers, and you use those insights to drive better campaign performance
• Execution-Focused: You move from strategy to implementation quickly and efficiently, delivering high-quality work on deadline
• Continuously Learning: You stay on top of platform updates, algorithm changes, and emerging marketing tactics because you genuinely enjoy the craft
• Detail-Obsessed: From ad copy punctuation to UTM parameters, you sweat the small stuff because you know it compounds into big results

What you'll do

• Execute digital marketing campaigns across SEO, Google Ads, Meta Ads, email, and SMS for med spa clients
• Manage and optimize client ad accounts, adjusting budgets, bids, audiences, and creatives based on performance data
• Optimize client landing pages for conversion, working with the design team on layout, copy, and user flow improvements
• Conduct A/B tests on ad creatives, landing pages, email subject lines, and CTAs to improve performance metrics
• Build and maintain campaign reporting dashboards in GoHighLevel and Google Analytics
• Perform keyword research, on-page SEO audits, and competitive analysis for client websites
• Set up and manage marketing automations including email drip sequences, SMS follow-ups, and lead nurture workflows
• Monitor campaign KPIs daily and flag underperforming campaigns with recommended corrective actions
• Collaborate with the content team to ensure all published material is optimized for search and conversion
• Stay current on Google, Meta, and industry algorithm updates and proactively adjust strategies
• Document campaign processes and contribute to the team's shared knowledge base